Radio showmanship (Jan-Dec 1944)

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i Radio Rodeo / Fills Stands • To ballyhoo the safety campaign and the Rodeo, WFOY used spot announcements, billboards, tire covers, newspaper advertisements and pictures. The fact that between 1,000 and 1,500 people turned out for the event at Francis Field illustrates what smart showmanship, a community spirit and intelligent promotion can do in combination. O (Above) . . . Referee of bicycle polo is WFOY general manager J. Allen Brown. 0 (Center) . . . Four beauties were chosen Queens of the Rodeo in the big outdoor competition staged in St. Augustine, Fla., uder the sponsorship of WFOY. Lasso Listeners with Rodeo # (Right) . . . Youngsters give the 100-foot, six-inch plank the once over while the Parade of Beauty gets underway. DECEMBER, 1944