Radio showmanship (Jan-Dec 1944)
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THE IDEA FILE
A directory of all programs reviewed in RS this past year. Numerals indicate issue and page number.
ADVENTURE Manhunt Who-dun-it feature. Transcribed. 1-44, p. 33.
Stand By For Adrentiire Strange adventure in foreign
lands. Transcribed. 5-44, p. 176. Romance of the Highways Pacific Greyhound Lines
finds wartime use for its eight-year-old travel series.
9-44, p. 298.
AMATEUR SHOWS
Audition Shows Open competition a shot in the arm as special promotion for daily radio series for the M. O'Neil Co., Akron, O.. department store. 2-44. p. 51.
Strictly Personnel Program built with Cessna Aircraft talent to build emplo>ee morale. 4-44, p. 128.
Daily Bulletin Show Amateur show features negro talent. 4-44, p. 133.
Bert King's Stars of Tomorrow Hour-long show, transcribed, presented on the air the following day. 7-44, p. 245.
ANNIVERSARIES AND SPECIAL EVENTS
Anniversary Program Half-hour remote broadcast on
52nd anniversary of the Central Bank of Oakland
(Cal.). 1-44, p. 34. Annual Address Burlington Savings Bank president
makes an oral report via radio to stockholders and
depositors. 4-44, p. 140. Merchandise Parade Easter Day Parade and Egg Hunt
boosts sales for St. Augustine, Fla., merchants. 7-44,
p. 228.
Spring Festival and Million Dollar Auction Audience bids with fake money, but it's the real thing for Butte, Mont., merchants. 8-44, p. 260.
Bicycle Rodeo Advertisers back special one-time event over WFOY. St. Augustine, Fla. 12-44, p. 414.
CHRISTMAS PROGRAMS
Santa Sits Tight Department stores carry on Santa Claus tradition. 10-44, p. 344.
Army Air Base Christmas Show Christmas Eve remote broadcast. 10-44, p. 347.
Santa Claus Santa packs a wallop in Johnstown, Pa. 10-44, p. 347.
Shopping With Sue A Christmas feature which went on a 52-week schedule. 10-44, p. 348.
Happy the Humbug Transcribed Christmas feature for the small-fry. 10-44, p. 348.
Santa Claus Visits Santa sells the community as a shopping center. 10-44, p. J49.
Santa Claus Parade Participating feature with a merchandising tie-in. 10-44, p. ?50.
Visits with Santa Clam Santa turns philanthropist. 10-44, p. 351.
Santa Claus on the Air Santa arrives by air, sets youngsters back on their ears. 10-44, p. i51.
Santa i<n Record Christmas features on record. 10-44, p. 355.
CIVICS AND GOVERNMENT
i.ily Clcan-lJ p Campaign Handy houst-holtl tips ft>r
repairs, etc. 1-44, p. 22. Election Returns Listeners get latest count on general
election returns in Mississippi from the Hiawatha
Gin Co. 1-44, p. JO. Our Town Local organizations prj'sont the story of
their groups. 2-44, p. 61.
Junior Town Meeting of the Air Local series patterned after American Town Meeting. High-schoolers chew the fat over critical problems. 3-44. p. 98.
Star Spangled Action Civic women's groups are featured, with a salute to an outstandng woman. 7-44, p. 244.
Citizen's Forum Open forum discussion group on civic problems. 8-44, p. 280.
U. S. and You Congressmen, others in the nation's capitol, report to t^eir states. 8-44, p. 286.
Idaho Editorializes Comments of the state press passed on to radio listeners. 9-44, p. 315.
Ask Washington Listeners send questions on the Washington, D. C, scene. 9-44, p. 318.
CLASSIFIEDS AND VITAL STATISTICS
We're Having a Baby News of blessed events each
24 hours. 3-44, p. 105. Mr. Fixer Give-away items, swaps, etc., for buyer and
seller. 4-44, p. 137. Birth Announcements Two-minute, thrice weekly series.
7-44. p. 241. Blessed Eventer News of new arrivals in Washington,
D. C. 8-44, p. 278. Want Ads Daily feature for Old Hickory Ale,
Montgomery, Ala. 11-44, p. 384. Trading Post Service feature. 11-44, p. 392.
CONTESTS Throw a Dart Announcer throws a dart at a map of
the city. First resident from that block to telephone
studio gets a merchandise certificate. 3-44, p. 102. Sloganaire Jack-pot program mixed with music. 3-44,
p. 103. Collect Call Listeners call studio collect, win prizes
for correct answers to questions. 8-44, p. 278. Wishing Hour Merchandise prizes for best letters
telling of wishes which came true. 9-44, p. 321.
DRAMA Down the Ways Dramatic accounts of true stories
of the sea. 2-44, p. 62. Sam Adams Your Homefront Quartermaster Tailor
tiiade. transcribed series. Entertainment combined with
educational angle. 2-44, p. 67: 4-44, p. 115. Helpmate Stor> of an unselfish woman who sacrifices
much to further the career of her husband. 5-44,
p. 173. Modern Romances Colonial Biscuit Co. makes friends
with courtes) campaign. 7-44, p. 222. Belly and Bob Experiences of a young married couple.
Transcribed. 7-44. p. 2 39; 11-44. p. 386. /'»<) Bells Theatre Rings the bell for the Los Angeles
Railway Corp. 11-44, p. 389.
FARM FEATURES
Farm and Hotne Hour Radio and honest selling puts Sid's Furniture Mart on the map. 1-44, p. 12.
Daybreak in the Barnyard Hill-billy and western music, news and farm facts. 4-44, p. 141.
Home Service Hour Early morning feature. 8-44, p. 272.
Fown and Farm Topics of interest to Fonii and Farm. 8-44, p. 272.
Market Reports Market reports and events which influence the market. 8-44, p. 282.
Feed Fads Air Feed De Forest Feed & Seed Co., Galesbiirg. III., gives farmers a daily show. 11-44, p. 379.
416
RADIO SHOWMANSHIP