Radio showmanship (Jan-Dec 1944)
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FASHIONS
Abbott Kimball Girl of the Mouth Models televised.
7-44, p. 235. Fashion Letter Evelyn Day's New York fashion letter
combined with music and chatter as a quarter-hour
feature. 8-44, p. 285. Furs on Parade About furs for furriers. Transcribed.
11-44, p. 393.
FOODS
Science Measures Radio Radio carries message of nutritious eating to public. 1-44, p. 6.
Spice Box Household tips mixed with book reviews, charm and beauty tips. 1-44, p. 25.
Food and Films Quarter-hour food show spiced with theatre news. 4-44, p. 13 3.
Candy Fights Too Candy as a food essential sold on Dr. Eddy's Food and Home Forum. 7-44, p. 224.
Good Morning, Homemakers Recipes, menus, etc. 7-44, p. 240.
KOA Home Forum Tips for the homemaker. 7-44, p. 243.
Inquiring Housewife First hand information on enriched bread and flour. Series of six, transcribed. 7-44, p. 249.
Tillamook Kitchen Recipes, etc., for Tillamook cheese. 11-44, p. 369.
Home Forum Boston, Mass., listeners know their groceries. 11-44, p. 390.
FREQUENCY MODULATION
What About FM? Program policies will establish network personality. By John Shepard, 3rd, president of the American Network, Inc. 6-44, p. 201.
Broadcasters View FM What about equipment costs, etc.? By Paul Chamberlain, General Electric Co. 6-44, p. 202.
An Agency Looks at FM Survey reveals what public likes and dislikes. 7-44, p. 234.
GARDENING Old Dirt Dobber Gardening suggestions and sales
arguments in one package from WLAC, Nashville,
Tenn. 3-44, p. 86. Garden Guide Tips for home gardeners in Tacoma,
Wash. 3-44, p. 106. Victory Garden Club Gardening series backed by civic
agencies. 5-44, p. 170. Cabbages and Queens Plenty of merchandising in the
garden-quiz feature. 7-44, p. 246.
GENERAL ARTICLES
Retailers Forward March From §30,000 to $200,000 is Bay area record for 18 merchants. 1-44, p. 14.
Uncharted Markets Ahead! Research will see business through post-war competition says Dr. Howard E. Fritz, director of research for the B. F. Goodrich Co. 6-44, p. 184.
Advertising Tomorrow Post-war outlook for advertising is bright, writes public relations consultant, Fred Eldean. 6-44, p. 185.
Global Radio Developments in radio are instruments of post-war prosperity, writes Miller McClintock, president of the Mutual Broadcasting System. 6-44, p. 186.
Service as Usual "What will radio distribute after the war?" asks Paul Hollister of the Columbia Broadcasting System. 6-44, p. 188.
Post-War Woman What will interest the post-war woman is outlined by Elaine Norden, CampbellMithun Advertising Agcy., Chicago, 111. 6-44, p. 189.
Build Your Post-War Fences Today! Problems which radio and its advertisers must face are presented by Louis J. Nelson, Jr., Wade Advertising Agcy., Chicago, 111. 6-44, p. 204.
Yesterday Meets Tomorrow Pioneer now for future programming says Edgar Kobak, Blue Network, Inc. 6-44, p. 206.
The Woman's Angle How to interest the feminine listener is pointed up by public relations consultant Sally Woodward. 6-44, p. 210.
Future Unlimited! What's ahead for radio and its advertisers. 7-44, p. 232.
Soap Teams with Victory! Daytime radio performs a wartime service. 8-44, p. 268.
Retailers Report to Santa Clans Factual findings obtained through a poll of 1,804 retail stores by the Meyer Both Co. 10-44, p. 332.
Why Women's Programs? An analysis of the field by Margaret Cuthbert, director of women's and children's programs for the National Broadcasting Co. 10-44, p. 341.
There's More to Contests Than Meets the Eye A formula for contest tie-ins with radio programs. 1244. p. 400.
Dividends frotn Radio Dollars How advertisers can get the most impressions per dollar. 12-44, p. 403.
Magazines Plan For Post-War Radio plays an important part. 12-44, p. 406.
HISTORICAL
Falk's Pioneer Parade Dramatizations of early days in
Idaho. Cash awards for best stories contributed by
listeners. 5-44, p. 168. The World and America History dramatized by Time
Magazine. 7-44, p. 248. Berkleyana Salute to industry and its development in
Berkeley. Cal. 9-44, p. 311.
HOBBIES AND RECREATION
Let's Speak Spanish Transcribed feature. 2-44, p. 54. Theatre Tips Round-up of Hollywood news and hit
music from current pictures. Listener participation
angle. 2-44, p. 63. Hubby's Hobby Different hobbies get the spotlight.
7-44, p. 241. Scanning the Shows Musical reviews of great shows,
with stories and patter about the shows. 8-44, p. 277. Parents Magazine on the Air Transcribed series on
child care, etc. 11-44, p. 393.
HUMAN RELATIONS
Here's the Latest Highlights of the latest in news, sports, motion pictures, books, music, styles, et al, over KDYL. 2-44, p. 62.
Something to Talk About Odd facts of general interest in five-minute capsules. 3-44, p. 93.
/ Was There Eye-witness stories of history-making adventures and episodes. 3-44, p. 93.
Waiting for the 8:45 Songs and jokes with a downto-earth twang. 3-44, p. 94.
Woman's Page of the Air Human interest stories, news bits and timely topics. 3-44, p. 95.
Home Folks by Request Daily 60-minute feature slanted at rural listeners from CHEX, Peterborough, Ont. 4-44, p. 126.
McCurdy's Journal of the Air News, local features and human interest in combination. 4-44, p. 131.
Friendly Freddie Homey sayings and philosophy, with music. 4-44, p. 133.
Mender of Men True stories about how those physically handicapped overcome it. 4-44, p. 139.
Home-Town Philosopher Topics on the folksey. human interest side. 7-44, p. 249.
Gallatin County Community Program Bits of interest to communities around Bozeman, Mont. 8-44, p. 276.
Personal Problems Advice and solutions to personal problems, transcribed. 8-44, p. 285.
Golden Memories Continuous sponsorship for 13 years of homespun philosophy. 9-44, p. 306.
Around the Sound Stories of the sea. 11-44, p. 386.
Parade of Life Human interest bits of this and that. 11-44. p. 387.
HUMOR
Major Bullmore Two character cast in a variety of
comedy situations. 1-44, p. 27. Let's Have a Laugh Chuckles in the news. 4-44, p.
135.
INTERVIEWS
Sportsmen's Roundtable Weekly show devoted to interviews on fishing, hunting, etc. 1-44, p. 16.
Basement Boys Interviews with basement shoppers. Merchandise certificates for those who pass the mike-test. 8-44, p. 273.
DECEMBER, 1944
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