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sponsor: First National Bank.
Station: WFAA, Dallas, Tex.
Program: Fightin' Texans.
Department: Showmanship in Action, p. 388.
Sponsor: Louisville Home Federal Savings & Loan
Ass'n.
Station: WINN, Louisville, Ky.
Program: Music You Like to Hear.
Department: Proof o' the Pudding, p. 390.
• FURRIERS • FEBRUARY
Sponsor: Canadian Fur Co. Station: WJAC, Johnstown, Pa. Program: Longmire Reports. Department: Airing the New, p. 58.
Sponsor: Ludlow Furs. Station: WHIO, Dayton, O. Program: Pete's Kitchen. Department: Airing the New, p. 59.
MARCH
Sponsor: Royal Furriers.
Station: WKNE, Keene, N. H.
Program: Sloganaire.
Department: Proof o' the Pudding, p. 103.
Sponsor: Spokane Fur Co.
Station: KHQ, Spokane, Wash.
Program: Songs in My Heart.
Department: Proof o' the Pudding, p. 104.
NOVEMBER
Program: Furs on Parade. Department: Showmanvicws, p. 393.
• GASOLINES • MARCH
Sponsor: Major Oil Co.
Station: WIBG, Philadelphia, Pa.
Program: News.
Department: Airing the New, p. 93.
JULY
Sponsor: Shell Oil Co.
Station: KSD, St. Louis, Mo.
Program: News in Sports.
Department: Showmanship in Action, p. 246.
. GROCERY PRODUCTS • JANUARY
Sponsor: Soy Food MiHs. Station: WJZ, New York, N. Y. Program: Woman's Exchange. Department: Proof o' the Pudding, p. 30.
FEBRUARY
Sponsor: Scout Cabin Products. Station: WAOV, Vincennes, Ind. Program: Concert Hall. Department: Airing the New, p. 60.
Sponsor: Amred Products Co., Omaha, Neb. Station: KFNF, Shenandoah, la. Program: Uncle Al and Charlie. Department: Airing the New, p. 61.
Sponsor: Pay 'n' Save Super Market.
Station: KGIR, Butte, Mont. ►
Program: Musical Clock.
Department: What the Program Did for Me, p. 66.
Sponsor: Grocerteria. Station: WOC, Davenport, la. Program: Spot announcements. Department: Johnny on the Spot, p. 69.
MARCH
Sponsor: Sea Island Sugar Co. Station: KIRO, Seattle, Wash. Program: I Was There. Department: Airing the New, p. 93.
Sponsor: Cream of Wheat Corp. Station: KIRO, Seattle, Wash. Program: Let's Pretend. Department: Airing the New, p. 94.
MAY
Sponsor: Cudahy Packing Co.
Station: WMAQ, Chicago, III.
Program: Helpmate.
Department: Showmanship in Action, p. 173.
Sponsor: Elgin Brand Margarine. Station: WMAQ, Chicago, III. Program: Music to Your Taste. Department: Proof o' the Pudding, p. 174.
AUGUST
Sponsor: J. H. Filbert Co. Station: WFBR. Baltimore, Md.. others. Program: A Woman Views the News. Department: Proof o' the Pudding, p. 283.
SEPTEMBER
Sponsor: Anderson Brothers. Station: KSAL, Salina, Ka. Program: Anderson's Food Reports. Department: Airing the New, p. 313.
• GROCERY STORES • MARCH
Sponsor: Atlanta Savings Stores, Inc. Station: WAGA, Atlanta, Ga. Program: From A to Z in Novelty. Department: Proof o' the Pudding, p. 104.
APRIL
Sponsor: I. G. A. Stores. Station: WKNE, Keene, N. H. Progratn: World and Homefront News. Department: Airing the New, p. 132.
MAY
Sponsor: Consolidated Grocers' Co-Operative Ass'n
of B. C.
Station: CKWX, Vancouver, B. C.
Program: Double or Nothing.
Department: Special article, p. 160.
Sponsor: Eddies' Super-Markets.
Station: WITH, Baltimore, Md.
Program: A Song and a Story.
Department: Showmanship in Action, p. 173.
Sponsor. Associated Grocers of Western Michigan. Station: WTCM, Traverse City, Mich. Program: Air Adventures of Jimmy Allen. Department: Proof o' the Pudding, p. 174.
SEPTEMBER
Sponsor: Bunn Capitol Grocery.
Station: WCBS, Springfield, III.
Progratn: Wishing Hour.
Department: Proof o' the Pudding, p. 321.
OCTOBER
Sponsor: Park 8C Shop Super Markets. Station: WSAM, Saginaw, Mich. Program: Happy the Humbug. Department: Christmas Promotions, p. 348.
NOVEMBER
Station: WIBX, Utica, N. Y. Program: New Horizons for Grocers. Department: Special article, p. 382.
Sponsor: Albertson's Food Centers.
Station: KIDO, Boise, Idaho.
Program: Korn Kobblers, others.
Department: What the Program Did for Me, p. 389.
• HARDWARE DEALERS • MARCH
Sponsor: Washington Hardware Co.
Station: KMO, Tacoma, Wash.
Program: Garden Guide.
Department: What the Program Did for Me, p. 106.
APRIL
Sponsor: Saiter Morgan Co. Station: WAOV, Vincennes, Ind. Program: News. Department: Special article, p. 120.
DECEMBER, 1944
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