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sponsor: Yakima Hardware Co.
Station: KIT. Yakima. Wash.
Program: Music.
Department: Proof o' the Pudding, p. 142.
JULY
Sponsor: Entz & Rucker Hardware Co. Station: KHJ, Los Angeles. Cal. Program: Hubby's Hobby. Department: Airing the New. p. 241.
• HOME FURNISHINGS •
JANUARY
Sponsor: Sid's Furniture Mart. Station: WPAR. Parkersburg. W. Va. Program: Farm and Home Hour. Department: Special article, p. 12.
FEBRUARY
Sponsor: Floral City Furniture Co.. Inc.
Program: Spot announcements.
Department: What the Program Did for Me. p. 66.
APRIL
Sponsor: Field SC Wright. Station: WJTN, Jamestown. N. Y. Program: Headlines on Parade. Department: Airing the New. p. 13 2.
MAY
Sponsor: Sealv Mattress Co. Station: WMPS. Memphis, Tenn. Program: Trexler and the News. Department: Airing the New, p. 169.
JULY
Sponsor: Haglund Furniture Co. Station: WJTN, Jamestown, N. Y. Program: Birth announcements. Department: Airing the New, p. 241.
Sponsor: Furniture Retailers' Ass'n of Southern California.
Station: KMPC. Los Angeles, Cal. Program: Your American Home. Department: What the Program Did for Me. p. 250.
SEPTEMBER
Sponsor: Simon's Furniture Co. Station: KIT, Yakima, Wash. Program: Bing Crosby. Department: Special article, p. 300.
OCTOBER
Sponsor: Click Furniture Co. Station: WHKC, Columbus, O. Program: Eileen Comes Calling. Department: Special article, p. 329.
Sponsor: Edward Hoffman Furniture Co. Station: WMIN, St. Paul, Minn. Program: Spot announcements. Department: Johnny on the Spot. p. 357.
NOVEMBER
Sponsor: Dickason Goodman.
Station: KTUL, Tulsa, Okla.
Program: Ciolden Jubilee.
Department: Proof o' the Pudding, p. 39 1.
• INFANTS' WEAR FEBRUARY
Sponsor: Baby Bassinette. Station: WMBD, Peoria, III. Program: Baby CJhatter. Departmeul: Special article, p
44.
AUGUSr
Sponsor: Mortons Babyland. Station: WWDC, Washington, D. C. Program : Blessed Eventer. Department: Showmanship in Action, p.
MARC H
• INSURANCE AGENCIES
Sponsor : (Jlancy-Rcdniond Insiir-nm A^jcy. Station: KFNI', Shenandoah, la.
Program: Waiting for the 8:45. Department: Airing the New, p. 94.
MAY
Sponsor: Kansas City Fire & Marine Insurance Co. Station: KMBCj!, Kansas City, Mo. Program: Crystal Chorus. Department: Airing the New, p. 169.
SEPTEMBER
Sponsor: Grain Dealers Nat'l Mutual Fire Insurance
Co.
Station: WFBM. Indianapolis, Ind.
Program: Hoosiers at War.
Department: Showmanship in Action, p. 316.
• JEWELERS • APRIL
Sponsor: Crothers Jewelers.
Station: KIT, Yakima, Wash.
Program: Mr. Fixer.
Department: Showmanship in Action, p. 137.
DECEMBER
Sponsor: Zale's Jewelry Stores. Station: KTOK, Oklahoma City, Okla. Program: Passin' the Buck. Department: Special article, p. 408.
• LABOR UNIONS • JANUARY
Sponsor: Columbus Trades Council. Station: WCBI, Columbus, Miss. Program: Labor Day Parade. Department: Special Promotion, p. 34.
SEPTEMBER
Sponsor: Southern California Lodge of the International Brotherhood of Boilermakers. A. F. of L. Station: KFWB, Los Angeles, Cal. Program: Manpower. Department: Airing the New, p. 314.
• MANUFACTURERS • JANUARY
Sponsor: Soil-Off Manufacturing Co.
Station: KNX. Los Angeles, Cal., and Columbia
Pacific Coast Net^^ork.
Program: News.
Department: Special article, p. 10.
FEBRUARY
Sponsor: Knapp-Monarch Co. Station: KSD, St. Louis, Mo. Program: Tempos of Today. Department: Special article, p. 5 5.
MARCH
Sponsor: Red Devil Soot SC Carbon Remover. Station: WMIN. St. Paul, Minn., others. Program: Spot announcements. Department: Special article, p. 81.
APRIL
Sponsor: Minneapolis Artificial Limb Co.
Station: WTCN. Minneapolis, Minn., others.
Program: Mender of Men.
Department: What the Program Did for Mc. p. 1 i*).
JULY
Sponsor: Sylvania Electric Products, Inc. Station: WESX, Salem. Mass. Program: Sylvani.i Showtime. Department: Special article, p. 2 30.
Sponsor: G.E. Plastics Division. Station: WBRK. Pittslield. Mass. Program: Ci.li. Plastics. Department: Airing the New, p. 242.
Sponsor: Mcl.)onough Steel Co. Station: KROW, San Francisco-Oakland, Cal. Program: Elks Charity Baseball Game. Department: Special Promotion, p. 247.
426
RADIO SHOWMANSHIP