Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD Ralph Atlass Chicago Philip Lasky San Francisco Roger Clipp Philadelphia C. T. Hagman Minneapolis J. Harold Ryan Washington Harry Burke Omaha EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.) COPYRIGHT • 1946 by Showmanship Publications; publishers of Radio Showmanship. COXTE^TS JANUARY, 1946 Vol. 7, No. 1 STAND IN GOOD CONSCIENCE— Robert D. Swezey, Mutual Broadcasting Co 5 THEY SING ITS PRAISES— Duquesne Brewing Co., Pittsburgh, Pa 8 HYMNS OF ALL CHURCHES— General Mills 10 SINCERELY YOURS— S. M. Watt, Gallo Wine Co., Los Angeles, Calif 12 SALES ARE CHILD'S PLAY— Erickson Bakers, La Crosse, Wis 14 THE LAND WE LIVE IN— Union Electric Co., St. Louis, Mo 16 ON TO CIVVY STREET— G. W. Robinson Co., Hamilton, Ont 17 STYLE TALES WELL TOLD— Makoff Ladies Apparel Shop 18 NOW IT CAN BE SOLD— Golden Dawn Foods, Sharon, Pa 19 SHOWMANSCOOPS— Pictorial Review 20 KLINE'S MINDS ITS P'S & Q'S— Kline's Store, Marion, 0 22 AIRING THE NEW— New Program Ideas 23 SHOWMANSHIP IN ACTION— Merchandising and Promotion 27 PROOF O' THE PUDDING— Results from Radio 30 SHOWMANTIPS— Programs Briefly Noted 31 WHAT THE PROGRAM DID FOR ME 32 SHOWMANVIEWS— Syndicated Releases 33 STATION SERVICE— In the public Interest 34 SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. JANUARY, 1 946 • 3 •