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Hymns of All Churches
Twelve-Year Old Net Series Again Exparids Its Audience, Is Now on Both ABC and NBC for General Mills Products
IN Cincinnati, a dozen years ago, a small 15-minute spot program went on the air for General Mills. A program of hymns, it was out of the ordinary class of commercial shows then. Nobody knew whether it would live or not.
Today, the same show, generally unchanged in its appeal and format, is one of radio's best-known and most-loved programs, broadcast over approximately 180 stations of the American Broadcasting System as a key part of its morning radio fare, and an early afternoon feature over the facilities of the National Broadcasting Company. Featuring one of radio's best^ choral groups, the program regularly presents the old favorite hymns of every creed. Its host is Franklyn iMacC^orniack, whose sensitive readings of fann'liar poetry and thought have been a Icature ol ilic program for years.
I'his splendid choir has won many of radio's coveted awards for excellence. One of the most recent was the award oi the (Jiiaiion of Distinguished Merit from the Conference of (Christians and lews.
Jri kiiAi's one of the major reasons for the (ontiiHiing success of this progiam lies in the high nuisical standards it has
maintained over the years. Its singers are well-known concert artists who have been heard with such famous orchestras as the Chicago Symphony Orchestra, and in opera. Indeed, Marjorie Mayer, mezzo soprano of the group, has just returned from a long engagement with the San Carlo Opera company through the United States and Canada. Her performance of the leading role in Carmen was so highly successful in New York that the Rockefeller Center Theater not only sold out the standing room in the theater, but had to turn hundreds away.
Featured men singers include Bruce Foote and William Miller, whose outstanding radio and concert work is well known.
At the special request of the War Department, the Hymns of All Churches choir provided recordings of more than 400 favorite hymns for the men in the services.
MUSIC BY REQUEST
Joy curious coincidence, a tabulation of soldier mail to the program shows that hymns with a martial setting are high on the preferred list of American soldiers, with Onward Christian Soldiers ranking highest. Others competing for rinnier-up positions include Mary, Help Our Valiant Soldiers; the melodic strains of In the Garden; the inspirational rhythms of The Old Rugged Cross, and the majestic old favorite Lift Up Your Heads, Oh Ye Gates.
Inc Indccl in the recordings sent to the fighting fronts of the world were the bestloNcd h)nnis of e\eiy creed and race, horn time-honored tunes so old their ((>m|x>sers have long since been forgotten, down to modern hymns such as the
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RADIO SHOWMANSHIP