We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
• It's Kiddie Hour time over WKBH, La Crosse, Wis., with Uncle Ken and Lorraine, for Erickson Bakers. Now in its nineteenth year!
mas parties. The Christmas party and movie attract more than 1,000 moppets in a single year. The picnic, which has been held yearly for 16 years, draws an attendance of more than 1,700 youngsters.
In connection with these activities, the Erickson Bakers back a Holsum Junior Drum Corp. Organized in 1933, this group of youngsters ranging in age from 8 to 12 years, offers its services for parades and other community features, not only in La Crosse but in other communities throughout the area.
What has made possible this extensive children's educational and entertainment program has been the loyal patronage of customers throughout the area. The radio series is used, primarily, to build good will for the sponsor's product, Holsum Bread, but without question the continued sponsorship of this series has been of prime importance in making Holsum Bread the leader in the trading area.
Ijroadcast Monday through Saturday, 5:00-5:30 P.M., the Kiddie Hour format includes two cake nights and a treat program as a regular part of the series. Four times a year, printed copies of Kiddie Hour songs are given free on request, with requests in excess of 4,000 for each edition. Club members are sent membership certificates. On each certificate is a picture of Uncle Ken (Ken Allen) and Lorraine Newman, Kiddie Hour accompanist, along with tie-in reminders for the Erickson Bakery.
To celebrate its eighteenth year on the air, the Kiddie Hour offered listeners copies of a commemorative brochure which gave complete details about the series. Text was well illustrated by pictures.
It all adds iq3 to the value of cumulative, coordinated effort in broadcast success. When merchandising and promotional activities are tied-in with a consistent schedule of broadcast activity, the battle for success is half won.
JANUARY, 1946
• IS •