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I he Land We Live In
Documentary Stones of St Louis Basis of Weekly Dramatized Show Aired for the Union Electric Co,
THE Land We Live In, institutional program sponsored by the Union Electric Company, is presented each Monday evening at 6:30 on KMOX, St. Louis, Mo.
This weekly radio feature is a series of stories about Greater St. Louis and its surrounding territory; its history and background, people and enterprises. The romance and traditions surrounding the early years of St. Louis, the swiftness of its growth and development, the characteristics of its people are all brought into play in this half-program that combines entertainment with education.
The Land We Live In was created in 1937 for the Union Electric Company. After a two-year absence it returned to the air last August for a new series of 52 weeks. The 1945 version continues with its former format, and since its return has covered subjects ranging from The St. Louis Exposition and the Society of St. Vincent DePaul, to Movies on
• Writer, Ken Jones; musical director, Seth G reiner and director, Ted Westcott check a script.
tlie March and the origin of the St. Louis Blues, a biography of \V. C. Handy.
From the standpoint of talent, production and cost this is the biggest locally produced radio show in the St. Lotiis area. In cooperation with Gardner Advertising Company promotion on this series included: 500 dash cards on street cars; 1,000 counter-cards; advertisements in the leading newspapers of St. Louis and vicinity; spot announcements; 25,000 engraved invitations to listen to the first broadcast of the new series; window display in the Union Electric Company building; 75 twenty-four sheets displays in a leading St. Louis hotel lobby and at KMOX; stories in the KMOX Mike and Listen and Learn; KMOX newspapers, and a dealer letter.
Recently nearly 3,000 requests for tickets to see a dramatization of TJie Sodety of St. Vincent DePaul were unlullfilicd because of lack of space in the KMOX Plavhouse studio.
Only one commercial is used on each Ijroadcast; an institutional type read after the show is closed. No commercial is used if a program is of a religious naiinc.
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RADIO SHOWMANSHIP