Radio showmanship (Jan-Dec 1946)

SHOWMANTIPS New program ideas briefly noted. Automobiles AUTOMOTIVE PREVIEW An interesting and informative sneak preview of the post-war cars is sustained over WPAY, Portsmouth, O., for local automobile dealers. The 15-minute program is granted to each dealer. Automobile agency managers are interviewed so that they may present a glimpse of their new cars before arrival. In addition to the studio presentations, WPAY is conducting remote broadcasts from display windows and show rooms. Automobile Supplies PATTY'S PARTY When Patty gives a party, everyone goes to it, young and old. And the hostess at Patty's Party is none other than Patty Foy, 12-year old daughter of the proprietor of the FOY TIRE CO., sponsor of the Sunday quarter-hour aired over WMUR, Manchester, N. H. Patty sings, emcees the show, presents a juvenile guest with interview and one musical selection. Program directed at the full-family audience is aired at 1:00 P.M. Commercial content is limited to opening and closing credit lines, one 125-word center commercial. Series has been on the air for over a year, has produced excellent results. "The DOCTOR on the OijL' • Popular Medicine Programs backed by wellknown medical authority • Script and talent for spots or whole show. . . Frederic Damrau, M.D. 247 PARK AVE., NEW YORK 17, N. Y. WIckersham 2-3638 and at the end, "Rich's has presented." Programs are preceded by the WGST studio orchestra in a program entitled Number Please, followed by news. Series is produced by WGST associate manager, John Fulton. Department Stores THE EDWARD MALLEY COMPANY, New Haven, Conn., department store, is stepping over into daily, except Sunday, broadcasting with a you-better-get-out-ofbed program at 7:30 A.M. over WELL Previously, the MALLEY COMPANY has used WELI only on short period spot schedules. The new Monday through Saturday series features music, time, weather and chatter, coached by Clive Dill. Agency credit line: LINDSAY ADVERTISING AGENCY. Department Stares MUSIC AND CIVICS The JULIUS GARFINCKEL & CO., department store, sponsors a two-hour music and civic minded program over WINX, Washington, D. C, every Sunday afternoon from 3:00 to 5:00 P.M. Featured is pop concert music plus outstanding works of outstanding composers such as Gershwin's American in Paris and Aaron Coplan's A Lincoln Portrait. Each program also features a civic message about Washington by a prominent citizen. Script and production credit: Betti Allen. Department Stares RICH'S RADIO SCHOOL There are educational riches from RICH'S, Atlanta, Ga., department store, for grammar school children in the WGST listening area. On the air Monday through Friday at 10:00 A.M., Rich's Radio School is designed to appeal to various grade levels. The Monday program is Uncle Remus Stories, beamed for kindergarten through third grades. Art and Artists, the Tuesday program, is for sixth grades. On Wednesday the fifth grades listen to Georgia at Work. It's Songs and Stories of the Southland for the fourth grades on Thursday. Students of the sixth grades are featured in a quiz program. The Quizonnaire, on Friday. Only commercial appearing on the program is the simple statement 9t the beginning, "Rich's presents," Hotels LAS VEGAS CALLS For those vacation bound. Las Vegas Calls over KDYL, Salt Lake City, Utah. Radio series is aired three times weekly at 11:15 P.M. (MW-F), and is sponsored twice weekly by the HOTEL LAST FRONTIER, once weekly by the HOTEL EL CORTEZ, Las Vegas, Nev. Top flight bands and orchestras are featured by transcription, with four tunes to a show. Alternating themes: Saludos Amigos and Nevada. First commercial deals with Las Vegas and surrounding scenic attractions, carries out the idea of "the Old West blended with modern comforts of today." Second commercial gives a build-up to sponsors' accommodations for vacationers. Contract is for 26 weeks. First broadcast: September 10, 1945. JANUARY, 1946 • 31 •