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WHAT THE PROGRAM DID FOR ME
This is the businessman's own department. RADIO SHOWMANSHIP invites radio advertisers to exchange results and reactions to radio programs for their mutual benefit.
Department Stores
INCREDIBLE, BUT TRUE "We believe this series is the most unusual of its kind that has ever been produced. It consists of highly dramatized episodes of what might be called occult occurrences, each one of which has been carefully documented and authenticated.
"This program should be of high interest to about as large a radio audience as any show could hope to reach. This applies not only to the type of people, but also to age groups.
"The series is broadcast every Thursday at 10:30 P.M. and every Sunday at 10:15 P.M. over WMAQ for the GassMAN Department Store. The contract is for 26 weeks."
A. H. PERON
Newby & Peron, Inc., Adv.
Chicago, III.
AIRFAX: Format of the syndicated transcribed series: dramatic narrative with Ken Nordine as narrator. Cast of six. Credit lines: writer, Lou Scofield; original music by Arsene Siegel.
Series is heard on a host of stations throughout the United States and Canada, including airings in Vancouver, B. C, St. John's, Newfoundland, and Salt Lake City, Utah. Offering is a quarter-hour show. First Broadcast: September 6, 1945.
Broadcast Schedule: Th., 10:30-10:45 P.M.; Sun., 10:15-10:30 P.M.
Sponsor: Gassman Department Store. Station: WMAQ, Chicago, 111. Power: 50,000 watts. Population: 3,440,420. Agency: Newby & Peron, Inc. Producer: Unusual Features Syndicate.
COMMENT: lor ihc advertiser who wants to sell the mass market, a program whicli appeals to all types of jx'opic and to all ages is of prime importance. In a program ol the ty|)e here, docinnenlation and authcnlitity are prerequisites for crmiplcie audience acceptance of occurren(('s which are out of the realm of e very-day experience.
Automobile Associations
AUTO ANSWERS "With the end of gasoline rationing and the manufacture of new cars again, automotive advertising will be placed again in volume. W^ith that in mind, the District of Columbia Motor Club, a division of the American Automobile Association, took to the air.
''Auto Answers is set-up to answer any problem relative to the mechanical side of automobiles, as well as to handle questions relative to traffic rules and regulations or questions about travel.
"Each week we have a volunteer panel of automotive experts to answer the questions of motorists.
"The experts never see the question or the answer previous to the broadcast. If they don't give the correct answer in 20 seconds, the listener sending in the (juestion gets one dollar in Victory Stamps.
"Each listener sending a question to Auto Ansivers receives a copy of the A.A.A. street map of Washington and its suburbs.
"We can usually handle between nine and 12 cpiestions on each 15-miiuUe program. Each question is answered tlirough the mail as well as on the air." LARRY CARL
District of Columbia Motor Club Washington, D. C.
AIRFAX: A.A.A. auto reporter Larry Carl emcees the show.
First Broadcast: February, 1945
Broadcast Schedule: Tuesday, 7:15-7:30 P.M.
Station: WINX, Washington, D. C.
Power: 250 watts.
Population: 66 3,091.
COMMENT: With the public's current interest in motoring, it's concern over automobile maintenance, a program of this type should ha\'e a wide appeal.
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RADIO SHOWMANSHIP