Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD ]|ph AiIqss Chicago lilip Lasky San Francisco )ger Clipp Philadelphia T. Hagman Minneapolis Harold Ryan Washington Drry Burke Omaha •ITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager (Business, editorial and general office.) JPYRIGHT • 1946 by Showmanship Publications, publishers of Radio I Showmanship. CONTEXTS FEBRUARY, 1946 Vol. 7, No. 2 TELE-COVERAGE BY THE CAN— Joseph A. Thomas, Telefilm Studios 41 WHAT PRICE TELEVISION?— Niles Trammell, National Broadcasting Co 42 RADIO DID A JOB FOR MY COMPANY— W. F. Stevens, Westchester Lighting Co 44 CO-OP JOINS UP WITH RADIO— Don Edison, Farmers Grain Dealers Ass'n 46 KIDDING SALES ALONG— Children's Amateur Show 48 LAND, AIR AND SEA FOOD— Hackney's Restaurant, Atlantic City, N. J 50 SALES BY THE BARREL— Boston Blackie f or R & H Beer 52 YOUTH CENTER PARADE— Weekly Amateur Series for Miller & Rhoads 54 RADIO WINS A NEW FRIEND— Bennett Furniture Co., Clarksdale, Miss 55 SHOWMANSCOOPS— Pictorial Review 56 AIRING THE NEW— New Program Ideas 58 SHOWMANSHIP IN ACTION— Merchandising Hints 64 PROOF O' THE PUDDING— Results from Radio 65 SHOWMANTIPS— Programs Briefly Noted 68 SHOWMANVIEWS— Syndicated Releases 69 STATION PROMOTION— Audience Builders 70 CLAIMS TO FAME— Station Service 70 SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. FEBRUARY, 1946 • 39 •