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r^^ jjj AUDIENCE RESPONSE
%6v NBC Recorded Production of world-famous stories by
Dickens, Irving, Victor Hugo, Dumas and other immortal writers
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* li endy Barrie in She Stoops to Conquer
* Frances Heflin . .in Evangeline
* Signe Hasso in Anna Karenina
* Luis Van Rooten in Moby Dick
* Will Geer in Rip Van Winkle
* Jean Gillespie in A Tale of Two Cities
It's easy to see why the playhouse of FAVORITES scores such a hit with local radio audiences all over the country, why stations are proud to schedule this syndicated profiram in class "A" time, why it rings th<* sponsor's cash-register bell.
For JN BC recreates the world's favorite stories in tiieir original splendor . . . and gives its [)roductions all the punch, pace and pull of the great radio shows on America's JNo. I Network.
NIK^ stamps each program with the mark of its top t<'clini(pie ... its superb prodiK lion . . . fhinl<>ss n'conlinfi . . . un
usual musical arrangements . . . and the inspired acting of such radio-theatermovie stars as Signe Hasso, Karl Swenson, Les 'Premayne.
And yet these network-caliber shows (w hich are exclusively yours in your sales territory) come to you at a nominal cost because you share the expense with other advertisers in non-competitive areas.
Anv wonder so manv radio advertisers
pick THE PLAYHOUSE OF FAVORITES .
for real "audio" action?
THh PL i moist: OF FAVORITES
note sptmsored by: Jeivelcrs, Department Stores^ I tility C.omfKtnies, Bakeries, t^riifi (\>niftanies, other local advertisers . . .
in such cities as: liuffalo. C.olunihiis. Honolulu, Los Anfieles, Salt Lake City, J*hiladelphia, Cincinnati, Seattle, St. I. on is. Oklahoma City,
Schettiile: One half-tioiir program a iveeli ISoir irailahle: .'*2 ireeks of Itrondcnsting
RADIO-R
AMIHICA'S NUMB
ING DIVISION
Ci Of RtCORDiD fftOOAMS
A Strvlci If Rail! CirparatJM ■( Anirica
40 •
RCA BIdg., Radio City, New York • Chicago • Washington • Hollywood • San Franc/cco
RADIO SHOWMANSHII