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m Regional television networks linked together gradually to form a national chain will provide advertisers with necessary circulation, says the president of the National Broadcasting Company. Article here is based upon a speech presented before the Milwaukee Advertising Club.
What Price Television?
i
by N/LES TRAMMELL, president National Broadcasting Company
IN television we have a service that is not only radically new in its technical aspects, but is also completely new and without precedent in the service which it offers to the public.
It is our conviction that television will be eagerly accepted by the public, and that its growth may be even more spectacular than the development, after the last war, of motion pictures with sound, and of sound broadcasting with no pictures at all.
Television will be the biggest and most fascinating of America's new industries. It will pro\ide new employment for many thousands of ex-service men and women. It will furnish a broad public service of information and entertainment that will be just as new and original and different from anything in the past as were the automobile, the airplane, the motion picture and the radio when they were introduced. Yet none of these important inventions, when first offered to the public had been so thoroughly tested, or had reached a degree of advanced technical development comparable to the television which now is ready lor the people of the United Stales.
television engineers and manufactiuers have developed transmitters capable ol commercial operation with adequate power on all the frecjuencies that have been assigned lo commercial television. Cameras have been dcvcloprd, both for studios and outside j)i(k uj)s. which are more sensitive iind icciuirc less liuhl than
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any that were available before the war. A wide variety of new home receivers have been demonstrated which will present television pictures of excellent clarity and quality, up to 18 by 24 inches in size.
The Bell System is completing a coaxial cable between New York and Washington, via Philadelphia. Similar cables are under construction between other large cities; the Bell System soon will have at least 1,500 miles of coaxial cable in the ground. These cables assure the interconnection of regional television networks on a gradtially expanding scale dining the next few years.
For the past 16 years, NBC has been active in the development of a television service, and we have iransnn'tted a regular schedtile of programs over otir New York television station for more than six years.
PUBLIC EVENTS IN PUBLIC INTEREST '
From liu inception of that schedule, a la>L;c number of public events of tin
RADIO SHOWMANSHIP