Radio showmanship (Jan-Dec 1946)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Kidd ing bales Along Plenty of Merchandising and Promotion for Children's Amateur Show Build Good Will and Sales for 2 Cooperative /Kd[)ertisers Earl Henton conducts a pre-broadcast audition. AS ihc hands on the clock in Sliulio i A oi WEBC, Duluth, Minn., point to 9:30 A.M. any Saturday morning, every chair in the place is occupied by youngsters ranging in age from 3 to about 14 and ilieir parents. By 9:45, all the youthliil j>erloniiers lor the day's jjrograni have been selected and the show is ready vo go on the air. Though I lie stiich'o a heady seems filled to capad'iy, iliere are still 45 miniUes before I lie engineer Hashes the signal, and boys and girls are still crowding into ihc siiKh'o. They sit along the stage and ( \cn on the door, and the overllow has lo waldi (lie l)r()adcast (liroiigii (he glass. 11 ilic loicgoiiig seems to iii(li(alc ihal I he W'lJU: Kiddie Kayjinuil is a ncxci miss cxcni loi ilic Noiiniici liciural ion (and their parents, too) in and around Diduth, the deduction is completely accurate. Both as an attraction for studio audiences and as a listening audience builder, the Kiddie Kariiix>al has done an ouislanding job lor the station and the sjjonsors. For an advertiser who wants to interest the housewife in his product, a program featuring children of the commuity offers many advantages. The yotuigsters, those eager to j)erlorm and those who wish only lo watch the proceedings, not only bring the sponsor's name into the home bv talking about the program, but also stimulate adult inteiest !)) havNig paicnis and friends come to the studio and uiging them to listen at home. Siaitcd as a hall hour sustaining pro 48 RADIO SHOWMANSHIP