Radio showmanship (Jan-Dec 1946)

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•"*«. '■'^ ^f;c -~t Land, Air and Sea Food; Public Opinion Broadcast Ooer WFPG Increases Business, Creates Good Will for Hackneys Restaurant, Atlantic City, Neiu Jersey TO a restaurantcur with no imaginalion, a lobster is just a lobster; a lot oi expensive white meat in a shell that requires melted butter, nut crackers and a lot of napkins. But in Atlantic City, N. J., there is a place where the lobster is king, and where the slogan "The Home of Purified Lobsters" reigns. Ihis seafood restaurant, on the Boardwalk, is known all over as Hackney's. I'ounded in 1912, the business has now I cached the third generation of the Hackney family. It was the son in the middle that hit on the idea of refreshing, KJuvcnat ing iind improving the Boston Gloucester imported lobsters by putting them in a lank into which was pi|x?d a continuous How of seawater. This made the lobsters look better, taste better and sell better. Customers are privileged to give the tank the once-over, put their initials on the lobster they want and lia\e him cooked to taste. This sea food lesiaiuani has a seating capacity of -5,000 and \ery frequently serves 10,000 meals a day. To keep the already established name of Hackney's World Famous Sea Food Restaurant before the public, they look lo the air over WFPG with Your O pin so RADIO SHOWMANSHIP