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• (Left) . . . Announcer Jimmie Grohman talks to patrons during the Your Opinion broadcast.
• (Right) . . . WFPG Manager Eddie Kohn, HACKNEY'S Managers Ed and Ralph Hackney, Announcer Jimmie Grohman and Salesman R. P. Griffith talk it over at the lobster pool.
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"«j«^ 1 NOT HANDLE
NEVER EAT A LOBS""UNTIL IT HAS BEEN PURiFi
ion, a thrice-weekly program originating from the restaurant. The program is directed to people of all ages.
Commercials on the show are brief and to the point. A one-minute opener and a thirty-second closer are delivered from radio station WFPG. Patrons commending the meal offer valuable advertising. Here is an example of the opening commercial:
Good afternoon, ladies and gentlemen, it's the program dedicated to YOUR OPINION, sponsored by Hackney's Famous Sea Food Restaurant, and coming to you from the delightful surroundings of the famous restaurant itself, one of the largest of its kind in the world! Hackney's are the originators of "Purified Lobsters." ... Be sure to see their famous lobster pools when you dine at Hackney's and join your opinionator at Hackney's at this time every week to give YOUR OPINION. . . . And enjoy one of their delicious sea food dinners! Just take the trolley to the door, or drive to Maine Avenue and the Boardwalk. . . . You'll find plenty of parking space available. And now. . . . WFPG takes you by direct wire to Hackney's sea food restaurant for the program of YOUR OPINION!
Announcer Jimmie Grohman carries the show, manages to keep up a run of ad-lib patter. One question, national or local in scope, is selected as the main topic. Patrons are asked for their opin
ions after preliminaries which include name, address, occupation, have they been to the resturant before and how did they enjoy their meal (or what are they going to have).
To inform or remind the public of the program there is a card at each table which states that a broadcast is held Sunday from 1:15 to 1:45 and Wednesday and Friday from 7:45 to 8:00 over AVTPG and that the announcer may visit their table and ask Your Opinion on a chosen topic. During the broadcast the emcee picks up a check and the meal is on the house. Picture blow-ups are posted at the entrance to attract attention to the program. WFPG gives radio plugs whenever possible.
In charge of production are Edgar A. Sweet and Ada Hewitt. Account executive is R. P. Griffith.
The first programs after the opening on August 20, 1945, were aired from the Boardwalk, but until the weather again permits programs will originate indoors.
FEBRUARY, 1946
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