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bales by the Barrel
Radio a Strong Factor in the R % H Brewery Sales Set-Up, With Boston Blackie Now Broadcast Over WJZ to Metropolitan Market
THE Rubs AM & Horrmann Brewing Co., Staten Island, N. Y., was established in 1868, just after the Civil War, and it is still in its original location at Stapleton, Staten Island. However, old buildings have been replaced, and there is a new, modern, air conditioned plant with an annual capacity of 700,000 barrels.
R & H Beer and Ale are distributed throughout metropolitan New York, Westchester and New Jersey. A post-war program, now well underway, will eventually triple the capacity of the brewery,
• Lesley Woods as Mary Wesley, Blackie' sweetheart.
and its present advertising appropriation is the largest in history.
All advertising media, with the exception of national magazines, are employed by R & H, but for more than live years, radio has been used extensively. During this time, various types of shows have been presented, musical and variety shows being used for a time, along with 15-miniite news programs featuring Walter Kiernan. Beginning in October, 1944, the Adventures of Charlie Chan, popular detective drama, were broadcast on Thursday evenings at 7:30 over WJZ. This program was purchased in April by the American Broadcasting CoMPANV as a 5-a-week, 15-minute cooperative network program for local sponsorship.
In Ajn-il, 1945, R & H purchased the Boston Bla( hie mystery series, a program which had produced a remarkable rating the sunnner before as a replacement for the Bob Burns program for Lever Brothers on ilie NBC; network. This program was sponsored for a ninnber of nionlhs l)y R &: H over WOR, and then was moN'ed to WJZ. It is now in the 7:308:00 ruesdav night slot.
K\en dining the sumnur months a special C^.A.B. study of the Boston Blackie audience showed a G.O rating in metropolitan New York, and the progiam has been consistently renewed bv R .^ H on 13-week cycles.
R X. II caters to the exci-present keen |)ublic inteiest in mystery fiction through sponsorship of Tlie Adventures of BosIon Bhuhie, a modern metropolitan Robin Hood who piefers to wcjrk alone
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RADIO SHOWMANSHIP