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• Richard Kollmar, actor and producer, as Boston Blackie.
in ferreting out criminals. The series is based on the famous motion picture and magazine character of the same name. Starred is Richard KoHmar as Boston Blackie, with two other radio artists, Maurice Tarpalin as Inspector Faraday and Lesley Woods as Mary Wesley, Black ie's sweetheart, as leading supporting players. At times from 12 to 15 actors participate in the show, depending upon the requirements of individual scripts.
1 he R 8: H Brewery promotes its radio programs through newspaper ad\ertiscmcnts, on radio pages and by incorporating time-and-station mention in large space newspaper advertisements, billboards, window displays and store windo\v stickers. Agencv credit line for
Boston Blackie is produced live for the R & H broadcasts, but is also transcribed by the FREDERIC W. ZIV CO. for use by other sponsors in non-conflicting cities.
R X: Us sponsorsliip ol linsion lihukie: Paris K: Peart.
In both ladio and ncwsjKiper advertising, R K: H Beer is feat in ed as "The Brer With a Barrel of (hiality in Every aiass." In keeping with current newspaper advertisements, commercials stress the fact that althotigh time changes many things, the quality of R .^ II Beer has lemained constant since 18G8. A musical ginnnick used in all commercials poiius iq) the trade name, R & H, by reminding listeners to remember the name "R for refreshing, H for hearty."
According to Edward H. Acree, R 8c H advertising manager, the firm's radio advertising efforts have been a strong factor in the R & H sales set-tq^.
• Maurice Tarpalin as Inspector Faraday.
FEBRUARY, 1946
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