Radio showmanship (Jan-Dec 1946)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1946
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1946)
Leaf #:
00062
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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• GIMBEL BROTHERS, Philadelphia, Pa., introduces the public to the first retail television experiment ever held. Crowds here view one of the Market Street banks of windows. Television demonstration was conducted in connection with RCA-VICTOR. SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. • In the Shop by Television experiment at GIMBELS, exhibit was viewed by approximately one quarter of a million people. 124,987 people were clocked in the auditorium studio and another 100,000 were estimated to have seen the various selling demonstrations. Crowds; here wait to get into one of the 20 telesites throughout the store. • 56 • RADIO SHOWMANSHIP