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YOUR BUSINESS AT A GIANCE
-At a Quick Index to What Others in Your Business Field Accomplish Through Broadcast Advertising.
Articles and services in
Radio Showmanship
are classified by
businesses here.
MARCH
Business PAGE
Automobile Supplies 93
Bakeries 85, 105, 106
Beverages 93, 98, 102, 106
Candies 80
Dairy Products 94
Department Stores 88, 94, 95, 98
Drug Products 102
Finance 82, 95
Gasolines 99
Groceries 92, 95, 103
Home Furnishings 99, 103
Ice Creams 99, 105
Jewelers 106
Men's Wear 100
Office Supplies 96
Optometrists 103
Photographers 96
Public Health 84
Storage 86
Taxis 106
Women's Wear 106
^ 21 BUSINESS FIELDS ^ 27 RADIO ADVERTISERS
SPONSOR-STATION INDEX
March index of sponsors and stations used in radio advertising campaigns.
Sponsor STATION PAGE
Bishop's Portrait Studio KSLM, Salem, Ore. 96
Gus Blass Department Store KLRA, Little Rock, Ark 98
Carry Ice Cream Co. WWDC, Washington, D. C. 99
Consolidated Royal Chemical Co. WCKY, Cincinnati, 0 102
Eddy's Bakery KIDO, Boise, Idaho 105
Everybody's Department
Store KFJZ, Fort Worth, Tex 95
Federal Department Stores WXYZ, Detroit, Mich. 88
Friendly Finance Corp. WHBL, Sheboygan, Wis. .82
Golden Quality Ice Cream Varied 105
Great Eastern Markets WPAT, Paterson, N. J. . 95
Hi-Class Baking Co. WGBF, Evansville, Ind 85
Hoff-Brau Brewery Corp. WGL, Fort Wayne, Ind 98
Jackson Brewing Co. WDSU, New Orleans, La. 93
Dr. Eugene Laisne' Varied 103
Lyon Van & Storage Co. Varied 86
Wm. M. Lowney Co. Varied 80
Tom P. McDermott, Inc. . KTUL, Tulsa, Okla. 93
Milton Oil Co KXOK, St. Louis, Mo. 99
Olympia Brewing Co. KJR, Seattle, Wash. 102
Palace Clothing Co KCMO, Kansas City, Mo. 100
Penick & Ford. Inc. KEX, Portland, Ore. 103
Penn Furniture Co Varied 103
Phila. Certified Milk
Products Ass'n WFIL, Philadelphia, Pa 94
Sears, Roebuck & Co KROW, Oakland, Calif. 94
Shane Diagnostic Clinic Varied 84
Steele-Lounsberry WEBC, Duluth, Minn. 96
Western Securities Co.
KBON, Omaha, Neb 95
Whatever your business, the basic idea of any one of these programs may be adapted to it. Read them all, then file for future reference. We try to fill orders for back issues if you need them for a complete file.