Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD Ralph Atloss Philip Lasky Roger Clipp C. T. Hagman J. Harold Ryan Harry Burke Chicago San Francisco Philadelphia Minneapolis Washington Omaha EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manoger. (Business, editorial and general office.) COPYRIGHT . 1946 by Showmanship Publications, publishers of Radio Showmanship. CONTEXTS MARCH, 1946 Vol. 7, No. 3 GREETINGS TO ADVERTISERS— Judge Justin Miller, Nat'l Ass'n of Broadcasters 77 PRODUCT DEMONSTRATION IN TELEVISION— Gladys Kamer, Reiss Adv. Agcy 78 MOUNTIES GET THEIR LISTENERS— Horace Brown 80 FRIENDLY DOES IT WITH RADIO— Evelyn Heronymous, Friendly Finance Corp 82 WITH BENEFIT TO HEALTH— Robert Selby, Smith, Bull & McCreery 84 HI-CLASS DOESN'T LOAF ON JOB— Hi-Class Baking Co., Evansville, Ind 85 LYON VAN MOVES ON AIR— Henry M. Burgeson, Lyon Van & Storage Co 86 TWO IN ONE TELEVISION— Karl Knipe, Anderson, Davis & Platte, Inc 87 YOUTH TAKES A BOW— Federal Department Stores, Detroit, Mich 88 NO RULE OF THUMB— Fin Hollinger, KDB, Santa Barbara, Calif 89 TELEVISION IN THE PRESENT TENSE— Fran Harris, Ruthrauff & Ryan Adv 90 KANSAS CLASSROOM 91 SHOWMANSCOOPS— Pictorial Review 92 AIRING THE NEW— New Program Ideas 93 CLAIMS TO FAME— Station Highlights 97 SHOWMANSHIP IN ACTION— Merchandising Angles 98 STATION SERVICE— In Public Interest 100 PROOF O' THE PUDDING— Results from Radio 102 SHOW-MANUFACTURE— New Products 104 WHAT THE PROGRAM DID FOR ME— Tips from Businessmen 105 SHOWMANTIPS— Programs Briefly Noted 106 SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. MARCH, 1946 • 75 •