Radio showmanship (Jan-Dec 1946)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1946
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1946)
Leaf #:
00083
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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To J^cal and ^^^gional Advertisers . . . greetings I HAVE read the current issue of Radio Showmanship Magazine ivith (I great deal of interest. It seems to me that the publication and exchange of ideas, success stories and experiences is of inestimable value to both the radio advertiser and his ageyicy. Radio owes a particular debt of gratitude to local and regional advertisers, hi ?nost instances, local clients must make their advertising pay out day after day, week after week. Their continued and expanded use of our medium has served to prove conclusively that radio generates action; produces almost instantaneous results. Moreover, the local advertiser has stimulated local programming, developed local talent ind brought the individual stations into more intimate contact with the iff airs of the comtminity. L^OCAL and regional advertisers make possible our system of a combetitive radio where, in the very nature of things, a radio station MUST SERVE its listeners or else face economic ayid social bankruptcy. He has made it possible for American Radio to serve the educational, cultural, religious and social needs of the comynunity , as well as the needs of commerce. This is the essence of the American system of broadcasting. Judge Justin Miller, President Natmial Association of Broadcasters Washington^ D, C, ARCH, 1946 •77«