Radio showmanship (Jan-Dec 1946)

radio's roster of diverse features presented to serve the public. A planned schedule of information and entertainment of high character is an important element in the growth and development of loyal hstening audiences. Sustaining FOR CHILDREN ONLY Back in the days before newsprint rationing and streamlined journalism, the children's page in the Sunday paper was one of the high spots of the week for younger members of the family. Much in the same tradition is For C 1 1 ild yen O n ly , b r o a d c a s t over W'JAG, Norfolk, Nebr. In addition to music and story telHng, letters from listeners and interviews with studio visitors are featured on the week-day show. Children are encoinagcd to write letters about things that most interest them. Pets (one boy had two pet skunks), the first robin, events and games at school and home, etc., are all subjects of interest to the juxenile writing jnibHc. During (lie Christmas season, l)est letters to Santa Clans rate special prizes. Request music ranges from such juvenile favorites as Animal Crackers In My Soup to W/io Tlirexv the MnsJi in (handpa's WJiiskers. Story telling is an integral part ol the series, with animal stories the most popular among the small fry for whom the quarter-hour is a listening must. AIRFAX: First Broadcast: July 11, 19J8. Broadcast Schedule: Monday througli Saturday, 5:005:15 P.M. Preceded By: Hawaiian Melodies. Followed By: Musical Cocktail. Station: WJAG, Norfolk, Nebr. Power: 1 ,000 watts. Population: 10.490. COMMENT: Siu(css()l siK h iealiires belies the old adage that (hildicn should be seen, not heard. Panic ipal ion ol the kind here contributes to ihe healthy personality developmeiu ol (hildren oxer a rathei wide age spread. 240 Women's Wear HI-TEEN BOARD Why can't girls get along with girls? That's a moot question, but it's not too tough a problem for Rices Hi-Teen Board. Once a week, style-minded teen-agers from Norfolk, Va., high schools give their reactions to controversial topics. Sponsored by Rice's Fashion Center, the quarter-hour series also includes the latest in school news, fashion hints and music. Following the WTAR broadcast, members of the///T^^^^n Board model teen department styles personally selected bv them as outstanding teen fashions. For Rice's, the series presented a sohuion to a twofold problem. With the labor situation tight in the Norfolk area, the eight high school seniors who are members of the Hi -Teen Board help relieve a serious condition in that they both model and sell teen-age clothes. Series itself focuses teen-age attention on Rice's as a fash ion center at the right price. Although the series is s})anking new. Rice's is already making plans for merchandising the program as a check on listener interest. A give-away offer is in the offing. Plans are also being made to invite listeners to submit discussion questions, with a prize for the one chosen each week. C^ommercials are beamed to the teenage audience, written in the language thev know best. AIRFAX: Rice's personnel director, Dorothy Seibert. is moderator on the show. WTAR's Bill Johnson handles the announcing chore. To whip the show into shape, members of the Hi-Teen Board have a full hour J rehearsal on Thursday. On Saturday, the panel runs i through the program twice for timing before the show goes on the air. First Broadcast: March 30, 1946. Broadcast Schedule: Saturday, 10:00-10:15 A.M. Preceded By: Music. Followed By: Public Interest. Sponsor: Rice's Fashion Center. Station: WTAR. Norfolk, Va. COMMENT: Not the least of the merits inherent in the broadcast medium is the opportnnity provided advertisers to establish a direc t and jjersonal contact with ( nstomeis. RADIO SHOWMANSHIP