Radio showmanship (Jan-Dec 1946)

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It's A Date/^^^'°'^^^^'^^^°^^^^'^^^^^^^^Y«^^^^^ GENERAL LIBRARY 80 ROCKEFELLER PLAZA, NEW YORK, N, V, L S. Donaldson Co., Minneapolis, Minn., Con)bines First Rate Entertainment With Merchandising in Successful Teen Series IT'S a 5 G's show that the L. S. Donaldson Company, Minneapolis, Minn., department store, has to its credit, with the G's representing gags, guffaws, guys, gals and gifts. It's a combination that spelled success for Hi Time Vacation Date from the word go, and 250 boys and girls between the ages of 15 and 19 turned out for the first broadcast, June 14. Tljat for a summer audience show! What Donaldson's wanted was an audience participation show where the audience really participated. And it does! There's a minimum of 25 boys and girls on every program. A new name and a new face every miniue the half-hour progiam is on the air! As worked oiu by Donaldson's, the Hi Time Vacation Date cast consists of four Minneapolis high school and college students, and the show is definitely slanted at the high school and college crowd with Hi Time featines which this age group enjoys. Every Friday afternoon at 3:30 p.m., the teen agers keep a Hi Time J^acation Date in Donaldson's fourth tioor tearoom, where the show is transcribed. The program is broadcast over \VTCN the following Tuesday evening at 6:30 p.m. Donaldson's experience indicates that this opporttuiity for participants to hear themselves on the air is a definite drawing card which packs them into the tearoom and sends them home to listen. Fi\e feattues keep the teen agers on their toes. A Hi Time Vacation Quiz starts the ball rolling, with two boys and two girls competing for worthwhile prizes. Example: "Would you like to see men in shorts this summer? (The answer will be yes or no.) (Without pause) . . . Now for a short question. What is a shortsnorter? We hare a pair of shorts here and our own version of a shortsnorter, if you can answer this question. What is a shortsnorter? (If answer is near being correct, person gets both the shorts and our version of a shortsnorter bill signed by the Hi Time cast.) (If the person misses the question, give the dollar bill.)" In another episode, each of the four contestants was supplied with a package of nails and a board, and the deal was to see how many nails each coidd pound in Boys and girls together! They all gather for the Hi Time Vacation Date broadcast over WTCN, Minneapolis, Minn., for the L. S. DONALDSON CO. SEPTEMBER, 1946 • 295 •