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YOUR BUSINESS AT A GLANCE
i^ A Quick Index fro Whofr Others in Your Business Field Accomplish Through Broodcosfr Advertising.
Articles and services in
Radio Showmanship
are classified by
businesses here.
OCTOBER
Business PAGE
Aircraft 356
Automobiles 349, 354
Bakeries 344, 355, 358
Beverages 332, 340, 358
Dairies 333,337,350
Department Stores 333, 334, 336,
349, 350, 351, 352, 356
Drug Stores 336
Finance 337
Fuel 343
Groceries 331, 356
Hardware Dealers 333, 352, 358
Home Furnishings 333, 336, 352, 356
Ice Creams 333
Laundries 353, 358
Men's Wear 336
Merchants' Associations 336, 357
Milling 335
Music Stores 331, 348
Public UtUities 331, 337, 353, 358
Realtors 338
Shoes 342
Sporting Goods 333
Storage 331
Transportation 337
Women's Wear 348, 354
^ 25 BUSINESS FIELDS ^ 39 RADIO ADVERTISERS
SPONSOR-STATION INDEX
October index of sponsors and stations used in radio advertising campaigns.
Sponsor
B. Altman & Co.
STATION PAGE
WFAS, White Plains, N. Y. 352
Balboa Laundry & Dry
Cleaners KFMB, San Diego, Calif 353
Corinne's WJBO, Baton Rouge, La 354
Gateway Chevrolet Co. KPAB, Laredo, Tex 354
Hubbard Milling Co. KYSM, Mankato, Minn 335
Lone Star Gas Co WFAA, Dallas, Tex 353
Frank L. McGuire, Realtor . . KXL, Portland, Ore., others 338
Nehi Bottling Co. WSAV, Savannah, Ga. 340
Nelson's WJTN, Jamestown, N. Y. 351
Public Service Co. of
Colorado KOA, Denver, Colo 331
Sears Roebuck 8C Co.
KVOR, Colorado Springs,
Colo 351
Selby Retail Shoe Store WPA Y, Portsmouth, 0 342
St. Lawrence Dairy Co. WRAW, Reading, Pa 350
Stone & Thomas WWVA, Wheeling, W. Va. 350
Stott Briquet Co. WTCN, Minneapolis, Minn. 343
Tip-Top Bread Varied 344
Topper Bakery KLO, Ogden, Utah 355
Whatever your business, the basic idea of any one of these programs may be adapted to it. Read them all, then file for future reference. We try to fill orders for back issues if you need them for a complete file.
ADVERTISER'S ROSTER
# Capitol Transcriptions 328
Transcription Service
# NBC-RRD 330
New Program Releases
# Milton Hurwitz 353
Transcription Representation
# Radio Producers of Hollywood . . 355 Christmas Series
# Frederic Damrau, M.D 357
Scripts and Talent