Radio showmanship (Jan-Dec 1946)

Record Details:

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Give the small sponsor tJjlf/ >^/ifJff('^ can pull the local sponsor with the limited budget out of the "little man" class. And with Capitol's new Transcription Service, YOU can build BIG shows! f Jiff Iff H€^f big names, sparkling programming aids ... all the "class" and sales punch of live-talent network shows. That's your new approacb to the local sponsor. With Capitol Transcriptions, you offer him Hollywood's greatest entertainment! You give him more for his money! *J^/n€€ fhot ^ MCI €fll. Every Capitol Transcription show glitters with its own speciallyarranged opening and closing musical themes. Many shows bring spoken remarks by the featured artists themselves . . . and are enriched by brilliant musical interludes to background your commercials. MORE THAN 2000 SELECTIONS To the basic library of 2000 selections, Capitol guarantees to add a minimum of 50 additional numbers each month. (Bonus! . . . production plans indicate not 50 but 70 monthly releases!) t A COMPLETE FORMAT SERVICE As a time-saver to your own station experts, Capitol suggests programming for 30 hours of entertainment each week. Dated pro gram formats for more than 400 differ cnt shows come to you each month. t S'iml^^fijfif/o/ Sf^4 f^ • 328 • RADIO SHOWMANSHIP