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IVIusical !>alesman directs chorus of sales
FE\V hinterland stations in the nation have the good fortune to possess a house orchestra leader with a national reputation. But that's exactly what KOA, Denver, Colo., enjoys in the person of its musical director, Milton Shrednik. Shrednik is nationally known because of his coast-to-coast NBC broadcasts in such musical offerings as Sketches in Melody, Rhapsody of the Rockies and Music by Shrednik which he has been airing from Denver for many years.
Radio fans throughout the KOA radioland think his programs are tops. And, as everyone knows, a program that rates with listeners is the sureset way to build sales. At present, the Shrednik musical organization has a half-hour show each Sunday evening for the Public Service Company of Colorado, the largest gas and electric corporation in the Rocky Mountain W^est.
Treasure Trails of Melody is an oiustanding example of splendid institutional advertising, and the Public Service Company show has a higher Hooper than competing features on other networks at the same time.
In addition, Shrednik is featured on three quarter-hour programs each week. Planned to give the busy house-wife a quarter-hour of songs and music in the middle of the morning, Solitaire Serenade does a direct and effective selling of a complete line of grocery and household
by JOE FLYNN
items for the Morev MERCANriLE Company.
A third show, Shrednik's oldest sponsored program, is heard each Sunday afternoon. The Wells of Music quarterhour, for the Charles E. Wells Music Co., features Shrednik at the piano in classical and semi-classical favorites. One of the biggest musical supply concerns in the \V'est, Wells has been a satisfied user of Shrednik's talents for almost nine years.
In addition to the musical chores already mentioned, Shrednik directs and accompanies The Me?! of the West, a male quartet aired each Friday evening under the banner of the Bekins Moving & Storage Company. Busy? Yes, but never too busy to listen to new ideas and to strive to discover and to play exactly what his great audience desires. Perhaps that's whv he's called KOA's Musical Salesman.
• Cash register music for sponsors •
OCTOBER, 1946
• 331 •