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WINDOW DISPLAY TIE-IN WITH RADIO SERIES
lo tie-in with its large window display featuring hundreds of toys under a large, white Christmas tree, the StambaughThompsox Company, Youngstown, O., presented Under the White Christmas Tree over \VKBN. Cash awards were offered by AVKBN for the 15 best letters written to Santa Claus, and 4,027 letters were received between November 23 and December 24. As many names were acknowledged on the air as possible, and to catch up on the letters, W^KBN's special Saturday programs at 12:30 p.m. were devoted to Santa and his assistant acknowledging letters.
Program was written for StambaughThompsox by WKBX's Jim Flenniken, and each day's story featured a visit to the White Christmas Tree by Santa Claus. Toys came to life and became running characters in the series. Music was by the Reindeer Band, with the toys joining in.
Program was heard daily, Monday through Friday, at 4:30 p.m., and the toy department of this large hardware store received the benefit of the commercials. Stambaugh-Thompsox pronounced the Christmas program most successful.
BOX TOPS CAME IN BY THE HUNDREDS
lI\xta Claus, Tweedle Dee and the Dwarf Chorus were a hard-to-beat com
bination for Churxgoli), Cincinnati, (). (Children were invited to write letters to Santa, and it was suggested that they be written on Churxgold box tops. Several hundred came in daily.
Broadcast over \VCKY, the program featured veteran announcer Sid Ten Eyck as Santa Claus, who did the program alone after the introduction, with \VCKY's Dawes at the turntables to handle composite sound effects which included Tweedle Dee and other unintelligible Dwarf characters. \\\ . ^^^\ Commercials were done straight.
EXTRA BROADCASTS TO KEEP UP WITH THE MAIL
Ix Ogden, Utah, Santa Claus pulled so much mail that KLO had to run a special half-hour show the last two Saturdays before Christmas to clear all the letters. For a period of 24 days, letters to Santa Claus were read from 5:00 p.m. to 5:15 p.m., with the total mail count 3,000.
Series was cooperatively sponsored by the South Washingtox Furniture ComPAXY, Bro\vn's Ice Cream Company, and Armstrong's Sportixg Goods Store. First broadcast: November 19.
LETTERS MAKE A GOOD WINDOW DISPLAY
Whex the Graxd Leader, Everett, Wash., sends out a call for letters to Santa Claus, via KRKO, that call doesn't go unheeded by the upcoming generation. In a community of 35,000, the 1945 mail pull was 3,200 letters. On the air for the past ten years, the series has been consistently a heavy mail puller, with 1,856 the all-time low, and a high of 3,984. Letters go on display in a Graxd Leader show window.
OCTOBER, 1 946
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