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with suitable Christmas decorations to set them off to best advantage.
A call for letters is sent out two weeks in advance of the first broadcast, with the first call to the North Pole, via KRKO, put through six weeks prior to Christmas Eve. The Fairy Queen reads a story on each broadcast, and the youthful listeners get an earful of pixies, a Boy's Choir, other sound effects to simulate the North Pole. Program is aired Monday through Friday, 4:45-5:15 p.m., and 4:005:00 p.m., Saturday.
Commercials are left out entirely during the program, with opening and closing credit lines for the Grand Leader.
OTHER VARIANTS
In Philadelphia, Pa., children went Eavesdropping ivith Santa Clans. Series was broadcast from Gimbel's toy department, with Howard Jones costumed as Santa. Mike hidden in his magic wand carried interviews with the youngsters to WIP listeners.
Writers of the eight best letters to Santa, in care of WAKR, Akron, O., were invited to come to the station to talk to St. Nicholas at the North Pole, via short wave. Two-way conversation and Christmas music provided listener entertainment. Gifts were presented to each child.
Santa Glaus was brought to WKNE listeners in and around Keene, N. H., by Newberry's Stores, and was presented by all Newbury Stores in the coverage area, including the store in Springfield, Bellows Falls, and Windsor, in Vermont, and
Claremont and Keene, N. H. Santa was at the Newberry Store in Keene each afternoon, where the children could talk with him and he also put in appearances at the other stores. Each store featured a mail box for letters to Santa Glaus. Broadcasts were aired Monday through Frida\ at 4:. SO p.m.
Santa Glaus was brought to KPRO, Riverside, Calif., listeners by the RiversmE Hardware Company on a three times a week, quarter-hour schedule, December 3 through December 24. With announcer Don Fedigan as Santa, the program consisted of music and the reading of letters. In Portsmouth, N. H., it was the M & M Bakeries, Dover, who brought Santa Glaus to the WHEB airwaves.
TURKEY TALK
1 HERE was plenty of turkey-talk in Boise, Idaho, thanks to five merchants who lighted the Christmas Tree candles five weeks in advance of Christmas for the benefit of KIDO listeners. Three turkeys were awarded each week to listeners who contributed the best last lines to jingles read on the program. Last lines were sent to KIDO, together with a proof-of-purchase sales slip from one of the five participating sponsors. Copies of the jingles were available at each of the five sponsoring stores.
Series included helpful shopping hints from each sponsor, transcribed music and miscellaneous information about Christmas customs and traditions. Over 400 entries were submitted in the contest.
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RADIO SHOWMANSHIP