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Listings
Out of the Air
By FRANK L McGU/RE, Realtor, Portland, Ore.
HE CAN SELL IT!
Frank L. McGuire, 190 master salesmen cooperating, has sold better than every fourth home in Portland, Ore.
FOR some time now, we have been "America's Largest Home Sellers," having sold better than every third home in the city of Portland, Ore. In 1944, for example, we sold 3,800 homes for a total value of $16,400,000. From January 1 to Sept. 20 of this year, our organization made 2,528 sales, or a total of 114,182,297, an increase of some two and a half million dollars in volinne over last year.
This record has been established in
spite of the fact that realtors throughout
the country have been confronted with a
difficult situation. Because the demand
has been much greater than the supply,
and because there has been very little
new construction, it has
Hi^^^^^H been generally difficult to
get listings.
Real estate brokerage offices from all over the nation ask us how we do it. Most of theni want to know where we get our listings of properties for sale.
Naturally, outstanding national sales records are only made by help and assistance from many sources. We feel that our success is due to the fact that we get houses listed exclusively for sale, and I feel that radio has played a tremendous part in making it possible to get these listings.
MORE PER DOLLAR
Our advertising budget is $100,000 a year, and we restrict ourselves to three types of advertising. One is by l)illboards, of which we are using some 200 of \ arious sizes at tlic present lime. Our billboards aie a 100 per cent appeal for listings. We use ladio spot annotuicements for the same pin pose exclusively. The third type ol acUertising we use is classified advertising.
Flowexci, I am firmly convinced that
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RADIO SHOWMANSHIP