Radio showmanship (Jan-Dec 1946)

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vii^n There's no doubt about it . . . TEAMWORK is one of the greatest inventions in the world. In football it takes teamwork to achieve a completed pass, and it takes the same kind of teamwork to make your advertising campaign successful. We've got that kind of teamwork . . . PLENTY OF IT. In radio, teamwork calls for the best in programs, talent with established reputations and an established listening audience who will hear your message. All three ore necessary if an advertiser wants to achieve results of unvarying quality. We have all three ... the PROGRAMS, the TALENT and the AUDIENCE. It's the kind of teamwork that will produce results for you! KIDO THE EXCLUSIVE NETWORK AUDIENCE Boise # Idaho