Radio showmanship (Jan-Dec 1946)

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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. ON DISPLAY! • (Left) . . . For its first ad-venture into radio, CORINNE'S arranged a window display tie-in with its WJBO, Baton Rouge, La., program. (For story, see Airing the New, p. 354.) • (Above) . . . Due to popular demand, Victor Varieties originates from the showroom of the FREDERICK APPLIANCE COMPANY. Music for the weekly program broadcast over WFMD, Frederick, Md., is jointly selected by May Medinger of FREDERICK APPLIANCE, and WFMD disc jockey, Roger Carroll. (For story, see Airing the New, p. 238, July, 1946 issue.) • 348 • RADIO SHOWM ANSH IP