Radio showmanship (Jan-Dec 1946)

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growth from a music store specializing in the sale of organs to its present day diversity in furniture and liomr furnish ings. Because the founder of the company. Will L. Thompson, is remembered as the composer of folk songs and sacred h\ nuis, WHBC vocalist. Kathleen Carter, sang some of his original compositions. Included among them are Softly and Tenderly Jesus is Calling and Darling Nellie (iray. Merchants' Associations SOUTH SIDE SHOW Jointly sponsored radio programs are increasing business for retail groups over CJCA, Edmonton, Alberta. Now in its third year, the South Side Show is sponsored by four different Soiuh Side business firms, and small businesses on Edmonton's South Side are lined up three deep waiting for an opening on the daily morning program. To bring CJCA listeners a half-hour weekly musical program, 50 Edmonton druggists pooled their resources and efforts, with institutional commercials stressing the public service of "Your Xeigliborhood Druggist.'' What pays off at the gasoline pump and grease rack for the Imperial Oil dealers in Edmonton is a weekly series directed at listeners in a holiday mood. Information about roads, resorts, and outdoor sports such as summer skiing, hiking, fishing, etc., give vacationer the data he wants to have before he starts off on his holiday. Through sponsorship of 46 programs publicizing the annual Ponoka Stampede, 30 Ponoka businessmen hoped that this cooperative effort wotild increase the two-day attendance from 5,000 to 10,000. Optimists dreamed of 15,000. Conservati\ e estimate of acttial attendance: 20,000! Sustaining MAN ON THE STREET Bob Locke, AVRRX man-on-the-street, is having fun w^ith passers-by in downtown \Varren, O. One question is asked until the right answer is given. Each day that the question is not answered, a dollar is added to the prize. "7/76 DOCTOR on the AIR" ^ Program spots, Interviews * 5 and 15 minute features ir Live or transcribed FREDERIC DAMRAU. M.D. 247 PARK AYE.. NEW YORK, N. Y. WIckersham 2-3638 Questions are such as to make both listener and contestant do a little research to obtain the answer. Program is heard five days a w^ek at 1:15 p.m. Sustaining SEARCH FOR STARS Talent in the environs of WSJS, AVinston-Salem, N. C, won't wither on the vine for lack of encoiuagement. Each Saturday afternoon, a quarter-hour program features on-the-air-auditions of local performers selected in prebroadcast auditions as the most promising. Short interviews wath each guestar make capital out of the local appeal angle. At the end of each 13-week period, the best performer is sent to New York City for an NBC audition. One performer presenting three selections is highlighted on each broadcast. \VSJS music director, B. C. Dunford, Jr., arranges music and rehearses the performers. Talent director, Lou Marsh, produces and emcees the show, w4th the entire \VSJS staff acting as judges. First broadcast: July 13. OCTOBER, 1946 • 357 •