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COMING SOON
You'll read complete reports on broadcast advertising
techniques successfully developed by advertisers and
radio stations throughout the country in
RADIO SHOWMANSHIP
It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication.
DEALER GOODWILL: western Music for Eastern Packer builds dealer and consumer good will for the Henry Lohrey Company, Pittsburgh, Pa. K. C. Titus, advertising manager of the Perfex Company, Shenandoah, la., tells how Perfex built up its trade territories through a full fledged sales organization with a parallel advertising campaign directed at both dealer and consumer. 80% of the Perfex advertising budget goes to radio.
FOREIGN LANGUAGE: Because the Central National Bank, Chicago, 111., has one of the largest foreign departments in the midwest, extensive use of radio tailored to reach this group is a basic part of the bank's advertising program, according to Harry J. Lazarus, vice president.
KEY TO ONE-ITEM MEHCHANDISIIVG: How oneitem merchandising via radio works successfully for the Pep Boys of California is told by G. B. Culbertson, of the Milton Weinberg Advertising Company, Los Angeles.
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Other pertinent articles on selling merchandise through radii