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AIRING
THE NEW
New radio programs worth reading about. No result figures as yet.
Music Stores
LINGER AWHILE Over KRBM, Bozeman, Mont., Radio's Music Shop invites listeners to Linger Awhile on the theory that those who browse will stay to buv. In addition to Linger Awhile, Radio's Music Shop also sponsors a recorded program directed to jazz-fans, jitterbugs and swing-enthusiasts. Spot announcements are also used to increase the demand for new records, radios and sheet music for this new Bozeman shop.
KRBM listeners Linger Awhile in a melodic setting, with the quarter-hour, early evening program offered on a oncea-week schedule. Songs chosen from the sheet music department at Radio's Music Shop are sung by local singer, Mary Vaughan, with popular numbers and old favorites highlighted on the show. Patter between songstress Vaughan and the announcer gives verbal introductions to numbers introduced musically by piano background.
AIRFAX: Series was originated by KRBM's manager, Ernest Neath. Betty Ellis Haskell scripts the show. First Broadcast: August 1, 1946. Broadcast Schedule: Wednesday, 6:00-6:15 p.m. Preceded By: Gems of Melody. Followed By: Kraft Music Hall. Sponsor: Radio's Music Shop. Station: KRBM, Bozeman, Mont. Power: 250 watts. Population: 8,655.
COMMENT: ^Vhen a sponsor's business is selling what is one of radio's most popular commodities, namely music, what could be more natural than a concentrated schedule of broadcast advertising?
Newspapers
PAGES OF TIME Buried in the ycllowcdwith-age and musty files of Colonial newspapers are countless stories with news and human interest value because of modern-day counterparts. To give WFIL, Philadelphia, Pa., listeners a sense of this historical continuity, the Philadelphia Inquirer turned to newspapers with datelines from 50 to 200 years old.
News, human interest, sports and advertisements chronicled in the early press make up the editorial content of each five-minute, capsule newspaper-on-theair. On each of the Pages of Time, the news of yesterday is lined up with current happenings in the world. Newspapers from all parts of the country provide the grist for the editorial mill.
Each broadcast concludes with a Benjamin Franklin proverb from Poor Richard's Almanack selected as appropriate for the day's news.
AIRFAX: Series which features Wally Butterworth, veteran announcer and for eight years connected with the Vox Pop network program, is now being prepared for national syndication. Series occupies five minutes of the Inquirer's regular quarter-hour Radio News Edition.
First Broadcast: August 12, 1946.
Broadcast Schedule: Monday through Friday, 7:107:15 p.m.
Preceded By: String Ensemble.
Followed By: Elmer Davis and Raymond Swing. Sponsor: Philadelphia Inquirer. Station: WFIL, Philadelphia, Pa. Power: 1,000 watts. Population: 2,081,602.
COMMENT: Here's a neat little package that gives spice and variety to the day's news. AVhen programmed in conjunction with a regular newscast, its widespread appeal is further enhanced.
TO SELL YOUR TRANSCRIPTION SHOWS IN WASHINGTON, OREGON, IDAHO, BRITISH COLUMBIA, ALASKA
write or wire
MILTON HURWITZ
c/o 215 Douglas Building
Seattle 1, Wash.
REFERENCE: ANY ADVERTISING AGENCY OR RADIO STATION IN THIS TERRITORY
N. B. For quick action — rush an audition disc, contracts, and particulars
NOVEMBER, 1 946
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