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SHEPARD'S SERENADE Melodic mood show with baritone Dick Shepard. Type: E.T.
Episodes: 26 (78 in production). Time Unit: 15 Minutes. Producer: I.M.C. Radio Productions.
TIME TO SING Love songs, ballads, novelty songs and young-love patter, with Lanny and Ginger Grey. Type: E.T. Schedule: 3-a-week. Time Unit: 5 Minutes. Producer: NBC-Radio Recording Division.
TUNE TOPIC TIME Open-end quiz type of musical show, with each program based on a different topic, i.e., months, stars, states, rivers, etc. Type: E.T. Episodes: 39. Time Unit: 15 Minutes. Producer: I.M.C. Radio Productions.
THREE SUNS AND A STARLET, THE Tropical rhythms and velvety melodies by The Three Suns, plus the voices of such song stylists as Nan Wynn, Dorothy Claire and Irene Daye. Type: E.T. Schedule: 3-a-week. Time Unit: 15 Minutes. Producer: NBC Radio-Recording Division.
PHILO VANCE Transcribed mysteries based on the detective novels of S. S. Van Dine. Type: E.T. Episodes: 52. Time Unit: 30 Minutes. Producer: Frederic W. Ziv Company. Sponsors Include: Hyde Park Beer, St. Louis, Mo.; Strouss Hirshberg Department Store, Youngstown,
WEATHER FORECAST JINGLES Weather forecasts set to music, covering every type of weather. 35 seconds live, 25 seconds transcribed. Type: E.T.
Time Unit: 1 Minute. Producer: Harry S. Goodman.
YOUR HYMN FOR THE DAY Familiar hymns, highlighted by a sermonette, a religious poem and a Thought for the Day. Singer-narrator: Gene Baker. Type: E.T. Episodes: 65. Time Unit: 5 Minutes. Distributor: Transcription Sales, Inc.
MORE THAN OTHERS
# "We find Radio Showmanship of real value . . . full of ideas and suggestions. Use it more than any other radio magazine."
ADAM F. EBY & ASSOCIATES Buffalo, N. Y.
STATION PROMOTION
What promotes the station, creates listener interest, promotes the advertiser.
FAIR WEATHER
When the gates opened at Northern Wisconsin's District Fair, Chippewa Falls, the Arrowhead Network, through its Eau Claire-Chippewa Falls outlet, AV'EAU, was on hand to cover the event.
Regular Farm and Home Hour broadcasts originated from the fair studios, and 28 commercial quarter-hour programs were broadcast for exhibiting sponsors. One commercial half-hour show was also included in the schedule.
To over 3,000 people went fair souvenirs supplied by the National Broadcasting Company, the Arrowhead Network and contributing advertisers.
TAKE A MEMO
Because WWDC, \Vashington, D.C., is still in the preliminary stages of getting its FM station on the air, it can't as yet sell the outside world on the advantages of its own FM facilities. But against the day when its FM signal will be heard, WWDC can sell the idea of FM.
That's just what general manager, Ben Strouse is doing. And logically, he's concentrating on the dealers, via a monthly news letter. Letter briefs dealers on the status of FM at AVWDC, invites the dealer to demonstrate FM in his store by tuning in FM facilities now in operation in the District. Parting message: "You can see that FM is on its way. Pressure from you, the dealer, on the manufacturers, will speed the day when \ou ha\e sufficient F^I receivers to sell. There is a great future volume of business for you in FM."
NOVEMBER, 1946
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