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COMING SOON
You'll read complete reports on broadcast advertising
techniques successfully developed by advertisers and
radio stations throughout the country in
RADIO SHOWMANSHIP
It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication.
DH! PIDIVEER! a radio pioneer advertiser, the WILKINS COFFEE COMPANY, Washington, D. C, continues with medium to maintain market domination says J. ROBERT CARRY, spokesman for the company.
IVATIDlV^l K^"^" ^"^'^ ^^^""^ on a localized basis is successful for the MUTUAL BENEFIT HEALTH & ACCIDENT ASSOCIATION, Omaha, Nebr., says H. C. CARDEN, radio committee chairman.
jPDT HADID did it Chalk up another radio success story in the amazing sale of millions of tulip bulbs to the gardening public by the MICHIGAN BULB COMPANY.
RECDHD PFWFnnMAlVCE when the sun-up ice cream com
PANY, Houston, Tex., took on sponsorship of Best By Request, it acquired more radio time in Houston than all other local ice cream companies combined. Novel dealer and consumer tie-ins make it a good selling vehicle, says ANNE HUNEKE, of the GIEZENDANNER COMPANY, Houston advertising agency.
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Other pertinent articles on selling merchandise through radio.