Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD ,alph Atlass Chicago hilip Lasky San Francisco .oger Ciipp Philadelphia I. T. Hagman Chicago . Harold Ryan Toledo ^a^^y Burke Omaha Ben Strouse Washington, D. C. ;DIT0RIAL office • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.) :OPYRIGHT • 1946 by Showmanship Publications, publishers of Radio Showmanship. CONTEXTS DECEMBER, 1940 Vol. 7, No. 12 IT'S MASTER'S VOICE— Zinsmaster Baking Co., Minneapolis, Minn 402 SONG O' WASHDAY— Turco Products. Inc., Los Angeles, Calif 404 BIGTIME, BUT STRICTLY LOCAL— Arden Farms Co., San Diego, Calif 406 SILVER STAR SERENADES— Henry Lohrey Co., Pittsburgh, Pa 408 NO STONE LEFT UNTURNED— Geo. J. Sloan, Jewelers. Tulsa, Okla 410 ROMANCE OF THE RANCHOS— Title Insurance & Trust Co., Los Angeles, Calif 412 ONE THING AT A TIME— Pep Boys of California, Los Angeles, Calif 414 TIME WITHOUT END— Wilkins Coflfee Co., Washington, D. C 415 THE IDEA FILE— Year-End Program Directory..; 417 YEAR-END INDEX— Business Index for Year 422 Whatever your business, the basic idea of any one of these programs may be adapted to it. Read them all, then file for future reference. We try to fill orders for back issues, if you need them for a complete file. SUBSCRIPTION RATES: United States and possessions, $2.50 one year: Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. DECEMBER, 1946 399