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Four students from two high schools get the works from Bill Mesmer (right), radio director of the PHILLIPS COMPANY and emcee of the Hi-Teen Quiz, aired over KFSD.
Digtime . . But btrictly Local
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Listener Ratings and Sales Cuwe Proof that Hi-Teen Quiz Show Fills Adoertising Bill for Arden Farms Company, San Diego, Cal
WHEN the Arden Farms Company was looking for a sure fire show for a choice spot on the clock, the Phillips Company radio department came up with a natural for a local audience. The San Diego agency was offered a 9:30-10:00 p.m. spot Wednesday nights on KFSP. That was a sweet beginning.
In the back of someone's mind was a quiz show. Oh, that! Ilie air is full of 'em. Yeah, and the listeners love it. Okey, let's give the old home town one of it's own. One of which it can be proud. All of that was followed by the usual routine of conferences during which packs of cigarettes went up in smoke. Reams of copy were written on one idea, then tossed into the ever pres
ent wastebasket. Finally a format was hit upon. It w^as simple. Let's show off the youngsters in oiu^ schools. They'll be the leaders of the fiuine, they're eager, willing, and plenty sharp. W^ith that, the Hi-Teen Quiz was born.
IS EVERYONE HAPPY?
From the beginning, the thought beliind the show has been to build good will for the best known dairy concern in the city. Each Wednesday night the boys and girls of the families who are poten tial buyers of Arden products, if they aren't at present, show the community that the coming generation is going to be capable of tackling the problems ahead. When Sis or Jiniior ccmie up with the correct answers to the questions sub
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RADIO SHOWMANSHIP