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I • Through Captain Otis' faked bad news that Dolores will have to sell her ranch to pay her 1 father's debts, Marguerita hopes to expose Jimas the fortune hunter she believes him to be.
• All's well. Jimmy doesn't care a fig-newton about the ranch, wants Dolores to marry him at once. Marguerita is won over and they live happily ever after.
• A point of early California history is illustrated by W. W. Robinson, publicity director of TITLE INSURANCE 8C TRUST COMPANY during an informal talk to fifth-graders of the John Muir School, Long Beach, Calif.
DECEMBER. 1946
Cast of Romance of the Ranchos dotnied colorful costumes of early California, troofyed to the Santa Monica ranch of screen star Leo Carillo for a dress rehearsal.
A KNX-CBS staff cameraman was on hand to record scenes enacted from a typical script. Players include Tom Holland as Jimmy; Bernice Barrett as Dolores; Eileen Prince as Marguerita; Bob Barron as Fernando, and Paul McVeigh as Captain Otis.
gram developed by an agency." The award was given to Buchanan k Company, Los Angeles, producer of the program, as agency for the sponsor.
Spontaneous audience reaction brings in numerous letters of praise from housewives, home owners, school teachers, professional historians, and a variety of others, including a large section of the Spanish and Mexican population. Recently, in one package, came letters from every fifth-grade student in the John Muir School in Long Beach.
The remarkable interest in the program was demonstrated in striking fashion last April when, on three successive broadcasts, listeners w^ere offered free a new book, The Forest and the People. Telling the story of the Angeles National Forest, the book, wTitten by W. W. Robinson, publicity director of Title Insurance k Trust Company, was published and distributed as part of the company's public relations activities. The first mention on Romance of the Ranchos drew more than 3,000 cards and letters, with several thousand more pouring in after the second and third offers. And, although the show is purely local, hundreds of requests for the booklet were received from Canada, \Vashington, Oregon, Idaho, Utah, Ne\ada, Arizona, New Mexico, and Colorado.
Production of Romance of the Ranchos is supervised by Buchanan &: CoMVANY, working with CBS staff members. The show uses a cast of six to eight, headed by Pedro de Cordoba, narrator.
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