Radio showmanship (Jan-Dec 1946)
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Some Success Stories and How They Grew Mighty oaks from little acorns. 6-46, p. 186.
That's Why Commercials Were Born Trick commercials boast hooperating on six-year-old series. By Tom Paul. 7-46. p. 222.
The Case of the Direct Sale The do's and don'ts of direct mail sales via radio. By Leo Boulette, Leo Boulette Adv. Agcy. 7-46, p. 2 32.
Satisfaction Guaranteed What about network co-operative programs? By Norman Knight, gen'l mgr. W. Va. Radio Corp. 8-46. p. 267.
Showmanship Isn't Everything Quantitative versus qualitative measurement for radio time buyers. By David W. Dole, Henri, Hurst Qc McDonald, Inc., Chicago. 9-46, p. 299.
Pay As You Go Advertising Dry cleaners' code for radio ads. By J. F. Darrington, Darrington's. 9-46, p. 310.
Program Audit Report to the Nation A 5-point system for programming analysis. By Paul F. Peter, Frazier 8C Peter. 10-46, p. 346.
Research: Sound Investment Listener measurement valuable to advertiser. By Dick Hess, mgr. Columbia-Owned Station Research. 11-46, p. 367.
Radio Reaches Foreign Group A bit of the old country sent to immigrants in their native tongue. By Harry J. Lazarus. 11-46, p. 382.
HISTORICAL
The Land We Live In History and stories about St. Louis. 1-46, p. 16.
Mike-ing History Simulated on-the-spot broadcasts of historical events. 8-46, p. 279.
Pages of Time News from the files of yesterday coupled with headlines of today. 11-46, p. 387.
Romance of the Ranchos Historical dramatizations with a strong regional flavor. 12-46, p. 412.
HUMAN RELATIONS
Top O' the Morning Music, time checks and temperatures for conversation between the breadman and the housewife. 2-46, p. 58.
Southwest Magazine of the Air Dramatizations of personalities^ folklore and features of interest to the Southwest. 2-46, p. 59.
Sweetest Story Ever Told Good Samaritan stories narrated. 2-46, p. 64.
Language of the Flowers Poetry and philosophy under a background of soft music. 2-46, p. 67.
Off the Beaten Track Commentaries on great and little people, oddities of Canadian history and stories from everywhere. 2-46, p. 68.
Side Street America Cabbies program only; their contributions. 3-46, p. 106.
Life or Death Accidents in the home, on the highway and in industry dramatized for safety crusade. 3-46, p. 95.
Around the Town Public service for something civic, social, religious or fraternal. 4-46, p. 134.
Mercer McLeod, the Man With the Story Strange and improbable, but not impossible. 4-46, p. 140.
Wake Up East Texas Get-up music with time and weather thrown in. 4-46, p. 142.
Rise and Shine Wacky news notes dished with weather, horoscopes and prophecies. 4-46, p. 142.
Birthday Club Radio greetings to those with birthdays. 5-46, p. 174.
Show Stoppers Facts behind the famous. 5-46, p. 177.
Today is Yours Anniversary-grams, birthday-grams, and perhaps music. 6-46, p. 204.
Marty's Party Time and weather; birthday and anniversary news, plus music. 6-46, p. 206.
I've Just Heard Social news giving with the gossip. 6-46, p. 214.
Bouquets in the Air An orchid to somebody who has done something. 7-46, p. 228.
Flowers for the Happiest Happenings Soft words and soft music with an orchid for quick response to puzzle. 7-46, p. 241.
Birthday Wheel Toss-up between wheel and date, but if they match, you win. 8-46, p. 279.
INFORMATIONAL Rich's Radio School Five day a week radio school,
slanted to different ages. By John Fulton, assoc.
mgr. WGST. 1-46, p. 31; 5-46, p. 153. Your Baby's Health Information to young mothers
on infant care. 2-46, p. 69. Kansas Classroom Kansas education on the air. 3-46,
p. 91. Solly on the Air Garden information for amateurs.
3-46, p. 102. Congress Reports Topics discussed by congressmen.
6-46, p. 213. Philadelphia and Suburban Town Meeting Discussion
of topics, international to local. 7-46, p. 239. Public Service Through Public Safety Info on safety
measures for all ages. By Webster L. Benham, Jr.,
KOMA. 8-46, p. 262. Open Forum Discussion of world-wide problems. 9-46,
p. 315. Public Service Pays Community news and information, station courtesy. 11-46, p. 394.
INTERVIEWS
Quoting America Digest of opinion on current topics. 1-46, p. 26,
Land, Air and Sea Food Opinions from a dinner table. 2-46, p. 50.
Hometown, U.S.A. Interviews of veterans coupled with sketches of their background. 2-46, p. 63.
Meet Your Grocer Grocers and wonien shoppers in their stores interviewed. 2-46, p. 64.
Your Serviceman Speaks Conveisation with serviceman, painting word pictures and wartime experiences. 3-46, p. 96.
Fifty Club Interviews with luncheon guests who also play games. 4-46, p. 137.
Finders Keepers Interviews slanted to a prize, if guessed. 5-46, p. 168.
Man on the Street Car Interviews in transit; broadcast later. 5-46, p. 177.
Inquiring Reporter Sidewalk interviews. 5-46, p. 177.
Modern Home Forum Florists on the care of flowers. 6-46, p. 202.
Here Come the Brides Caught on the way from the marriage license bureau. 8-46, p. 271.
Battin' Around With Battersea Sidewalk chatter. 8-46, p. 279.
Bride of the Week Caught here on the way down the aisle. 8-46, p. 280.
Topper Jamboree Informal interviews, stunts, and outstanding women in the community. 10-46, p. 355.
Ontario Panorama Editors with facts about their communities. 11-46, p. 391.
JUVENILE Sales are Child's Play For 19 years a kiddies talent
show, entertaining and serviceable. 1-46, p. 14. Streamline Fairy Tales Well-known fantasies trimmed
to kidult listening. 1-46, p. 23. Public Schools Spelling Bee Old idea in a new setting. 1-46, p. 28. Kidding Sales Along Youngsteis in an entertainment
game serve the sponsor. 2-46, p. 48. Story Road The Board of Education presents well
known classics with child actors. 2-46, p. 62. School News Report from Valley of Paradise schools.
2-46, p. 63. Adventures for Youth Entertainment and education
in the arts. 2-46, p. 68. Mounties Always Get Their Listener Mounties make
good program material for children. By Horace
Brown. 3-46, p. 80. Cuckoo Clock House Fantasy in form. Fun. 3-46, p.
97. Teen Towns Music with teeners gossip. 3-46, p. 100. Let's Go to the Z.oo Cage-side description of animals.
3-46, p. 106. Young Idea Activities and achievements of Texas
youth. 4-46, p. 136.
418
RADIO SHOWMANSHIP