Radio showmanship (Jan-Dec 1946)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1946
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1946)
Leaf #:
000443
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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COMING SOON Youll read complete reports on broadcast advertising techniques successfully developed by advertisers and radio stations throughout the country in RADIO SHOWMANSHIP It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication. GOODWILL AND SALES GO DAND IN HAND: How radio earns its shares of the C. E. CHAPPELL & SONS promotional dollar is told by Stephen M. Webb, Spitz & Webb Advertising Agency, Syracuse, N.Y. FABIJT"^^*^ ^S Tlir ^VOHD: Fabulous indeed is the word for Mr. Tash, who signed his first contract with WWDC back in 1941. Since then, the firm's advertising expenditures have been confined almost entirely to radio, and the NEW YORK JEWELRY COMPANY is now one of the largest buyers of radio time in Washington, D. C, says Rick La Falce. CONSISTENCY DDES IT: what cooks for the WILLIAM SCHLUDERBERG-T. J. KURDLE COMPANY, makers of ESSKAY QUALITY MEATS, and one of the oldest users of radio in the country is told by Guy Griffen, sales promotion manager, WFBR, Baltimore, Md. -K -X -X ^ -K Other pertinent articles on selling merchandise through radio.