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other shows in popularity and audience response, "Days of the Giants" is a program with terrific potentialities for a sponsor with a children's market. With the punch it packs, it is a sure-fire vehicle for company promotion.
Opening with the intriguing tagline, "Listen, we have a story to tell. A story from the days when giants lived and the world was full of magic adventure" — this show went on to win the hearts of all its listeners.
Magic and adventure won listeners for "Days of the Giants" over WLW early this year as indicated by the Neilson Radio Index during the "Giants" air period. Its share of audience in the WLW area was 22.8 in October— November, 1947, and climbed to a high of 33.2 in FebruaryMarch of 1948. During the latter period "Giants" reached 235,000 homes and was tied for second place as the highest-rated quarter-hour on Saturday — a real distinction for a children's show.
"Days of the Giants," WLW's Saturday morning show based on the exploits of mythological heroes, won a Billboard award in July, 1948, as an outstanding children's show in the 50,000-watt station category. Letters from mothers have praised it highly.
Alan Stern's idea in writing the stories was to make them entertaining. His first aim was "to please the listeners — children." That the shows also were praised by parents indicates that an appeal for dramatic stories about Hercules, Atlas, and others is universal.
The show was aired Saturdays from 9:45 to 10 a.m., EST, from October 4, 1947, through April, 1948. Stern, in addition to writing the shows, acted in them. Regular narrator was Earl Hammer, then a Cincinnati College of Music student and now a member of the WLW continuity staff. Charles J. Lammers produced; original music was written, arranged and played by Bert Little.
Stern presented his idea to the program director of WINS, New York, in March, 1947. When he joined the staff of WLW, WINS' sister station, a month later he immediately began work on the series.
"Days of the Giants" was based on the
Alan Stern, writer of "Days of the Giants" stories
classic myths and adapted for radio from Nathaniel Hawthorne's Wonder Book and Tanglewood Tales, and Thomas Bulfinch's Age of Fable.
Robert A. Luke, executive secretary of the Adult Education council of Metropolitan Cincinnati, wrote that the show "is a delightful way to refresh my mind of the Age of Fable and to replenish my depleted (Continued on Page 31)
Charles J. Lammers, producer of the shows
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