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Station WDSC which had so much success
with the use of spot announcements for
Black's Poultry Company
mean sales
AIR FAX: Spot announcements bring results for hatchery in sale of baby chicks. First Broadcast:January 23, 1948 Broadcast Schedule: Two spot announcements daily Monday through Saturday, one at 7:35 A. M., and one at 11:45 A. M.
Sponsor: Black's Poultry Company, Columbia, S. C. Station: WDSC, Dillon. S. C. Power: 1,000 watts Population: 29,625
Spot announcements on a 1,(X)() watt station spelled grand results for a poultry company in South Carolina this past year, Not only were results for the sponsor good, but he was so pleased that he signed a repeat contract with the station for the 1949 season.
A spot announcement immediately following a five-minute newscast, and one following the 15-minute "Farm and Home Hour" over station WDSC, Dillon, S. C, brought outstanding returns for Black's Poultry Company of Columbia, S. C. These spots were run daily, Monday through Saturday, for 15 weeks. The outcome of this campaign of spot announcements was that station WDSC sold for the advertiser, in this period of time, a total of 210,825 baby chicks, at a selling cost of 5.4 per cent.
In January of 1948 the Cox Advertising Agency of Columbia, S. C, was planning an advertising campaign for its client, Black's Poultry Company. The agency had never used WDSC before, but after a conference, in Columbia, with WDSC General Manager Henry E. Sullivan and
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RADIO SHOWMANSHIP