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Man-on-the-street broadcasts were daily occurrences during the Food Fair.
Television covers
"Buffalo
Radio Promotes
Big Food Fair
Radio, ever an important medium in the promotion and publicizing of any big event, again took a front seat in the promotion of the largest Food Fair ever conducted by a retail selling organization. Presented by a Buffalo, N. Y. department store, the tenday affair was given a fanfare over five Buffalo radio stations. Four stations visited the store to make quarter-hour and half-hour wire-recorded shows. These radio promotions are credited by the management of the store as having played a most important part in the success of the event.
On September 10 Sattler's Department Store, 998 Broadway, opened its doors to the first onslaught of thousands of food shoppers who came to view, enjoy and buy at the largest Food Fair ever conducted by a retail selling organization. The Food Fair was the result of the combined thinking of Sattler's promotion-minded Advertising Director Robert S. Cornelius, VicePresident Aaron Rabow and the Sattler department heads of their mammoth miracle market, the largest independently owned market in the country.
It ran for 10 days and during that time
ran up an array of record-breaking figures that should make Mr. Butcher, Mr. Baker and Mr. Department Store Percentage Maker sit up and take notice. This Food Fair also showed that the food industry is far ahead of all industries in its wide-awake promotional attitude. At the drop of the 14 karat merchandising idea, the nation's leading packers and processors, distributors and canners, in every branch of the industry were quick to pick up the spirit of the Fair and rally around this idea to the tune of over $500,000 worth of promotional helps, exhibits, give-away items, special merchandise deals, advertising support and the service of more than 200 food experts and demonstrators, many of whom worked actively during the long months of preparation as well as through the actual period of the Fair.
Five months of feverish preparation preceded the sales-breaking event. A 14-page brochure was prepared by Sattler's promotion department and sent as the introductory announcement of the planned Food Fair. All of the nation's top name manufacturers, distributors and packers along with the principal trade publications
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RADIO SHOWMANSHIP