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paign in weekly newspapers throughout South Texas. A member of the National Association of Farm Directors, the FFA and the 4-H, he also serves on the Farm and Ranch Committee of the Chamber of Commerce. Joske's of Texas also has a Farm and Ranch Store, separate from the department store, which receives benefit of promotion. Program is preceded by Noon News and followed by a local (live) baritone pop singer.
Second of Joske's shows to take to the air was "Good Morning Show" which started on KTSA August 23. Broadcast
Third across-the-board show sponsored by Joske's is "For the Ladies" which started on KTSA August 30. This one is aired Monday through Friday, 9:15 to 9:30 A. M. Format consists of 15 minutes of recorded music with fashion hints, shopping information and interviews with local personalities. Talent here is again Peggy Wilson (Miss Soehl) as Joske's Personal Shopper. Promotion is given this show in the form of advertising, promotional spots, publicity releases. Preceded by "Songs for You," a local sustainer, this show is followed by the Arthur Godfrey hour.
AIR FAX: Three daily programs signed for by Texas department store. "Farm and Ranch Reporter"
First Broadcast: August 16, 1948
Broadcast Schedule: Monday through Friday, 12:45 to 1 P. M.
Preceded by: Noon News
Followed by: Local baritone singer "Good Morning Show"
First Broadcast: August 23, 1948
Broadcast Schedule: Monday through Saturday, 7:45 to 8 A. M.
Preceded by: "News by Air"
Followed by: "News of America" CBS "For the Ladies"
First Broadcast: August 30, 1948
Broadcast Schedule: Monday through Friday, 9:15 to 9:30 A. M.
Preceded by: "Songs for You"
Followed by: Arthur Godfrey
Sponsor: Joske's of Texas Station: KTSA, San Antonio, Texas Power: 5,000 watts Population: 253,854
Monday through Saturday from 7:45 to 8 A. M., it is a record show of popular music with a boy-girl angle of light patter, events about town, and shopping information. Talent on this show is Phyllis Webb Soehl, Joske's Radio Director. She uses the air name of Peggy Wilson, teamed with Bob Holleron, free-lance sports announcer. Promotion was given this show through advertising and publicity stories in local dailies, direct mail, and so forth. This show is preceded by "News by Air," a sponsored show of eight years' standing. It is followed by CBS "News of America" which recently won two first prizes in national competitions. Thus "Good Morning Shew" has a good position between two well-accepted programs. Makes for greater listenability.
The account was placed through the Pitluk Advertising Company, Alamo National Bank Building, San Antonio, Texas.
Sure to have an effect on San Antonio listeners is this huge programming plan put into effect by Joske's of Texas. The shows please both men and women, because of the specialized appeal that has been put in them. The Farm and Ranch show has a large potential audience in the broadcasting area, and is a good show for promotion of Joske's separate Farm and Ranch Store. The two latter shows with their shopping hints work right into good promotions for Joske's large establishment.
Keeping their store in the limelight should be no problem for Joske's of Texas with so extended a radio campaign on KTSA.
JANUARY, 1949
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