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WPEN Conducts $1000 Scholarship Contest
For the third consecutive year, WPEN, with the famed Poor Richard Club, is omv ducting the Benjamin Franklin Essay Con^ test among high school students in the Philadelphia area. For the two best essays submitted by a boy and a girl, WPEN, in cooperation with the Charles Morris Price School of Advertising, operated by the Poor Richard Club, will award to each a $500'Scholarship to that school. Teachers of the winners will receive U. S. Savings Bonds; runners^up will receive student memberships in the Franklin Institute. Presentation of awards will be made Janu^ ary 17, 1949, at the annual Poor Richard Club ceremonies commemorating Benja^ min Franklin's Birthday. Judges this year are again Mr. Henry B. Allen, Executive Vice President of the Franklin Institute, Harry L. Hawkins, President of the Poor Richard Club, Miss Helen Carothers, President of the Philadelphia Club of Ad'
vertising Women; and John B. Mulford, Registrar of the Charles Morris Price School. Subject is "What Would Be Benjamin Franklin's Recommendation For Control of the Atom Bomb?"
Diamonds Offered in WPAT "Sweetheart" Contest
To promote its products the Abelson Jewelry Store of northern New Jersey is conducting a "Sweetheart of North Jersey Contest" on WPAT Paterson. Diamond rings will be presented to the writer of the best letter on why his girl is the most per^ feet sweetheart in North Jersey, or why his fiancee will make the most perfect wife.
Along with the letter, the contestant must submit a picture of his sweetheart and the signatures and addresses of two witnesses to attest to his claims.
Abelson is using its disc jockey shows and selective announcements to plug the contest. Frank Sawdon Advertising Agency handles the account.
For writing 25-word letters on "I would like a puppy because . . ." these two children were given two-week-old shepherd puppies by Frank Cameron, "Call to Breakfast" announcer at WHAV Haverhill, Mass. The idea had its beginning when one of Cameron's "Call to Breakfast" listeners called him one morning and asked if he would assist in finding a good home for the dogs. Nancy Gordon, 8, and Charles Stewart, 6, are the happy contest winners.
JANUARY, 1949
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