Radio showmanship (Jan-Dec 1949)

tion. A maximum of 50 children will be accepted each week. Fairmont Creamery will bring 50 half' pint cartons of milk a week. Lakeside Biscuit will furnish their Baker Maid graham crackers, and Wool worth's will furnish toys for the youngsters. Clevelanders, who might hear the clamor and reverberations of a riot at Playhouse Square of a Saturday morning are advised to overlook any such disturbance, and chalk it up to a nearby riot. Which it will be. WMPS Owns Kitchen A full scale model kitchen — plus all the trimmings will soon be available to Memphis and Mid-South housewives via the WMPS airlanes! Harold R. Krelstein, vice-president and general manager of the ABC affiliate here, disclosed plans of the "new kitchen studio" after conferring with General Electric officials in Memphis last week. The streamlined kitchen will be housed in the new $250,000 studios and offices of WMPS, now under construction on the entire third floor of a $750,000 building in the heart of downtown Memphis. The property will be known as "Radio Center," Krelstein further revealed. Plans for the "model all-electric kitchen studio" were completed with Mr. Jim Helwig, Memphis General Electric Sales manager, and Mr. H. W. Christian from GE's Nashville district office. The kitchen studio will be in operation with all the most modern equipment now being manufactured by General Electric, and will be installed under the direct supervision of GE directors, Krelstein said. Arrangements were also completed here by Mr. Krelstein to engage a nationallyknown home economist, who will conduct daily cooking classes both over the air and in special live audience groups. Memphis and Mid-South housewives will be given the best available information on how to get the "most for her dollar" in preparing a meal through the means of the WMPS radio shows. The name of the home economist was not revealed by the WMPS executive due to her present capacity with another organization. WMPS will probably move into their "new home" this month Krelstein pointed out. Good Neighbor Act Station WPAY, "Your Good Neighborin Portsmouth, reports a real "good neighbor" act. While conducting his noon-time "Man on the Street" interview program recently, emcee Bill Dawson talked to Mrs. Ada Hampton, who stated she was on her way to the employment office to seek work. When Mrs. Hampton arrived at the employment office five minutes' later, a job was waiting for her! A prospective employer, listening to WPAY's program, had called the employment office in the interval and offered the job for Mrs. Hampton! Favorite Songs Featured Just to make its women listeners happy, W VET Rochester features a radio-telephone show. Announcer Bob Trebor makes random calls to women in the Rochester area, asking them the name of their favorite song. No other questions are asked, no prizes offered. The following morning Trebor's show "Just for You" features songs selected from calls, names and addresses of selectors, and the reasons behind the listener's choice of the melody. Special Show for Baby Sitters on WPTR, Albany Cute idea for entertaining the baby sitter set has been brought out by WPTR Albany. Allan Carter WPTR disc jockey, emcees a "Baby Sitter's Ball" every Saturday night from 9 to 10:30. Featuring the finest in pop music, it is devoted to amusing the "sitter set." JANUARY, 1949 2Q