Radio showmanship (Jan-Dec 1949)

Record Details:

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LEROY MILLER A-l LEROY MILLER SALESMAN AIR FAX: LeRoy Miller sells himself and products via a unique early morning musical clock format. First Broadcast: 1937 Broadcast Schedule: Daily, 7 to 8:45 A. M. Station: WFIL, Philadelphia, Pa. Sponsor: Cooperating Power: 5,000 watts Population: 1,931,334 Take one of the most successful radio entertainers in the business and offer his program for sponsorship on a participation basis whereby a number of advertisers can capitalize on his salesmanship. Together, you'll have the two most important ingredients for the recipe which has made Philadelphia station WFIL's "LeRoy Miller Club" one of the most outstanding local radio shows from the standpoint of both sponsor and listener. LeRoy Miller is the personality who puts his show at the head of the list as far as early morning radio menus go. LeRoy Miller is the dynamic personality who has been giving radio listeners an hour and a half of his top-rate brand of humor every morning. And they beg for more. Currently he mixes his especially potent formula from 7 to 8:45 A. M. and most of the time WFIL has to say, "Sorry, sold out," to would-be sponsors. What makes the "LeRoy Miller Club" so different from other morning mixtures? The simple answer is the antics of LeRoy Miller. He starts off with the usual musical clock, disc jockey routine. Then he injects his personality — the one that has spelled 13 successful years for him in Philadelphia. He does his own commercials for the most part, lightly, seriously, in a dialect, or in whatever manner he feels will sell the best and the most. Most sponsors request his personal treatment. Amid dosings of time signals and flavorings of recorded music, Miller tosses in general chatter on weather, the news, and sports tallies. He always manages to plug a worthy cause or two each day. What can Miller sell? Just about everything. Among his current sponsors — buying five, ten, and 15-minute slices of his show — are firms selling patent medicines, clothing, automobile sales and service, food RADIO SHOWMANSHIP